Whitepaper archive
Working From Home Tools and Solutions
Our leading B2B data ecosystem, B2B IQ, has evidenced a huge rise in demand from thousands of companies across the world, for tools and solutions that enable ‘work from home’ conditions, in line with what your business offers. ...
Deliver Products that Resonate with Your Customers
There are 1.7 billion consumer-class people on Earth (Source: WorldWatch Institute), which means the opportunity for consumer packaged goods (CPG) companies is immense. However, the rapid pace of change in the CPG industry and ...
The Manager’s Guide to Mixing Agile and Waterfall
Project management is shifting. Teams that were once siloed are now asked to work together to ease reporting pains and increase visibility across all types of work. Choosing Agile or Waterfall is less of a choice as more organi...
Why a Better Retail Workforce Starts with Better Technology
Retailers worldwide are finding success in the cloud. This blog explores how smarter back-office technology can help you better attract, engage and retain your workforce. Read now.
Need more ROI from your Marketo Programs?
Today’s marketing databases are overwhelmed with bad, duplicative or incomplete records that are driving up costs and decreasing performance. It’s time to stop bad data before it enters your system and drive efficiencies throug...
Integrate Content & Process - How tightly integrating content and business processes can help you create seamless information flow and digital transformation
Merging your process and content can transform your organization—putting you that much closer to achieving digital transformation. From making your content generally more useful for customers and employees to having your busine...
Five tips to reach global markets
After a comprehensive development cycle, the careful selection of supply chain partners and the creation of a solid marketing plan, you are ready to launch your newest product. If you are ready to launch and did not consider n...
The Power of Global Mobile Customer Engagement in Retail Services
Mobile communications technology is influencing fundamental changes in the way that many retail organisations operate. The adoption of mobile technology as an integral part of the retail business model and is fundamental for th...
The Power of Global Mobile Customer Engagement for Travel & Hospitality
The world of travel and hospitality is changing rapidly and this creates new challenges for marketers. Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, are critical r...
The Power of Global Mobile Customer Engagement for Internet Companies and Social Media Networks
Internet companies and Social Network businesses are changing rapidly and this creates new challenges for marketers. Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, ...