The Power of Global Mobile Customer Engagement for Travel & Hospitality
The world of travel and hospitality is changing rapidly and this creates new challenges for marketers. Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, are critical requirements to ensuring effective consumer engagement.
You need to find innovative ways to engage with and influence your customers’ preferences, while being able to reach your customers anywhere and at any time. It is important to be able to identify communications channels that are cost effective and guarantee the best response rates. Given the global nature of the online world you also need to take channel scalability and global reach into consideration.
Today there is no technology that has greater global reach and plays a more personal role in our lives than the mobile phone. This makes the mobile handset a uniquely valuable channel to engage with your customers and partners.
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Improve engagement and amplify loyalty
Digital has changed everything. If you want to survive, you need to transform too. Leading global analyst firm Deloitte says that CIOs are “uniquely positioned to spearhead digital initiatives, build IT capabilities, and enhance competencies to meet current business priorities”. By following the steps, you can begin to transform. And in doing so, you can open a realm of opportunity – working in new and innovative ways to differentiate yourself, like Uber and Airbnb have done in their spaces. ...
Get Productive. Get Efficient. Get Ahead.
The advance of technology is forcing organisations like yours to adapt. Perhaps you’ve already begun to do so, or maybe you’re at the beginning of your journey. Either way, you must evolve to simply get by, and do so effectively to thrive.
It might sound like a frightening prospect, but the truth is, digital is also opening doors to new and exciting opportunities and means of differentiation.
Now is your chance to improve agility and responsiveness, scale as quickly as your business demands, and improve your company’s IT security and comp ...
4 Ways to Measure Data Quality
There are lots of good strategies that you can use to improve the quality of your data and build data best practices into your company’s DNA. Although the technical dimensions of data quality control are usually addressed by engineers, there should be a plan for enforcing best practices related to data quality throughout the organization.
After all, virtually every employee comes into contact with data in one form or another these days. Data quality is everyone’s responsibility.
Assessing data quality on an ongoing basis is necessary to k ...
How messenger services improve your customer service and increase process quality
In this “how to” guide you will learn which factors define good customer service. Additionally, we leverage real-time, relevant market data that proves the use of messenger services is critical for customer communication and show how mobile solutions can be used by organizations in a target-oriented and tamperproof approach. Lastly, a personal checklist on page 10 gives you an overview of the most important to-do's on the way to using messengers. ...
Working From Home Tools and Solutions
Our leading B2B data ecosystem, B2B IQ, has evidenced a huge rise in demand from thousands of companies across the world, for tools and solutions that enable ‘work from home’ conditions, in line with what your business offers. Reach out to these companies directly with personalised campaigns and generate new leads!
TO ACCESS THE FULL REPORT JUST ENTER YOUR EMAIL BELLOW ...
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