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Traditionally SMS-based services have been the mainstay of mobile banking, but this has changed in developed markets with the advent of smartphones and the rise of the app economy. As mobile apps become ever more sophisticated,...

Traditionally, SMS-based services have been widely accepted as a customer engagement mechanism for the consumer insurance industry. But there’s nevertheless change afoot in developed markets with the advent of smartphones and t...

Internet companies and Social Network businesses are changing rapidly and this creates new challenges for marketers. Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, ...

Transport and Logistics businesses are changing rapidly and adopting new technology options for efficiency and cost advantage. This creates new challenges for professionals working in marketing and customer service operations i...

The world of travel and hospitality is changing rapidly and this creates new challenges for marketers. Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, are critical r...

Mobile communications technology is influencing fundamental changes in the way that many retail organisations operate. The adoption of mobile technology as an integral part of the retail business model and is fundamental for th...

Software is taking over the world. As a result, every business needs to embrace software as a core competency to ensure survival and prosperity. However, the transformation into a software company is a significant task, as buil...

DynatraceTM is a full stack solution that covers application performance management, digital experience management, infrastructure monitoring and AIOps. Dynatrace commissioned Forrester Consulting to conduct a Total Economic Im...

The Internet of Things (IoT) is exploding across every industry, everywhere, starting a new chapter in digital transformation. As new use-cases for IoT continue to emerge, the digital experiences they enable will become increas...