Whitepaper archive
Risk Of Inaction vs Return On Investment
Poor marketing strategies, convoluted analysis and campaign insights, and fragmented reporting have for, a long time now, been an easy scapegoat for low growth and sales across many organisations in different industries. The ma...
How to unlock the European E-Commerce market
The growing trend towards globalization has arrived at the online shopper: 57% said they have recently conducted cross-border shopping online (Shopify, 2017). According to Accenture (2017) cross-border online shopping is suppos...
Improve Engagement And Amplify Loyalty
Digital has changed everything. If you want to survive, you need to transform too. Leading global analyst firm Deloitte says that CIOs are “uniquely positioned to spearhead digital initiatives, build IT capabilities, and enhanc...
The Architect’s Guide To CX: How to Build a Real-Time Customer Experience Platform
Great Customer Experiences Start with Great Data. Regular customer experience solutions just segment and stereotype their customers and perform in a sort of action-reaction, request response manner, rather than being instantly...