Archiwum białych ksiąg
AB InBev Brings People & Data Together to Make Great Marketing Happen
When global beverage giant AB InBev first started its digital transformation, the company’s goals were threefold: manage and administer its worldwide data assets securely and in compliance with all applicable laws, break down s...
Treasure Data for CPG Brands: Reimagine CPG for higher growth, increased brand loyalty, and greater marketing ROI.
Brand marketing is everything for the CPG industry. Transforming products into trusted household names used to be the goal. But that’s no longer enough to win consumer engagement. Simply put, it doesn’t matter if consumers know...
The CPG Guide to Accelerating Digital Transformation: How CPGs are finally getting the consumer data they need for DTC marketing
If you’re in the consumer packaged goods (CPG) business, you might have seen the timeline for your five-year digital transformation plan become a five-month plan. Repeated COVID-related disruptions in consumer buying patterns, ...
Muji grows in-store revenue with digital savvy
Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. When they discovered that website visitors most often browsed for products to later buy in a physical store,...
Own the Road: Treasure Data CDP, the Gold Standard for automotive customer-experience data
Use Treasure Data CDP to steer more auto buyers to your brand—faster and with better marketing ROI. You have the data, you’re spending the money. But are your investments in digital marketing and big data paying off in acceler...
Sharp Turns Ahead: How Automakers & Car Dealers Can Compete More Effectively in a Data-Driven World
The industry we used to know as “automotive” is now more accurately described as the “mobility” industry. Dynamic shifts are in process, and massive changes have occurred in the two short years since Treasure Data and Brain+Tru...
Customer-centricity at scale: Harnessing data to personalize the Automotive customer experience
Automotive companies (e.g., Original Equipment Manufacturers / OEMs) can find themselves drowning in data. With first-party data, automotive companies struggle with multiple data sources (e.g., call center, CRM, website, mobile...
Hey, Auto Makers and Dealerships, Are You Stuck in the Digital Slow Lane?
How customer data is accelerating success for CDP-using OEMs and auto dealers. In the automotive industry, multiple factors are affecting the supply chain for cars worldwide. But on the demand side, what’s really holding the i...
Customer Data Platform Industry in EMEA
Customer Data Platforms are specialized software to assemble, unify, and share customer data. Europe is home to 60 of the 155 CDP vendors that the CDP Institute has identified. CDPs are becoming more mainstream. The CDP indust...
If Not SAP Concur Solutions Now, When?
Gaining Control of Your Business Spend - It’s time for businesses to embrace the Power of Now! Organisations that rely on manual processes are left vulnerable to fraud, spend too much time completing day-to-day activities and d...