AB InBev Brings People & Data Together to Make Great Marketing Happen

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When global beverage giant AB InBev first started its digital transformation, the company’s goals were threefold: manage and administer its worldwide data assets securely and in compliance with all applicable laws, break down silos to integrate data from more than 1,000 data sources and platforms worldwide, and achieve personalization at scale for all of its markets.

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Provider: Treasure Data   |   Size: 836 KB   |   Language: English