Whitepaper archive
Location Intelligence: Bridging a gap in the retail industry
While the retail industry has made great strides in understanding the digital journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements in the physical world. Advanced location-enabled...
Relevance is everything - Location insights deepen customer engagement
We are in the midst of a fascinating and constantly changing time in the advertising and marketing worlds, with great advancements in technology providing more opportunity for better understanding consumers’ motivations and hab...
How can the cloud help CIOs close the innovation-execution gap
The role of the modern CIO is changing. The cloud is enabling innovation within the wider digital transformation agenda, with organisations using services from multiple providers to deploy a hybrid, multi-cloud model. So how ...
The Complete Guide to Marketing Work Management
Welcome to the Complete Guide to Marketing Work Management (MWM)—a proven methodology for managing marketing and creative work. For the typical creative services team or in-house agency, chaos is the norm—constant work requests...
The Complete Guide to Agile Marketing
Charles Darwin and his theories surrounding evolution have been subjects of criticism and praise for over 150 years. But regardless of what anyone thinks of Darwin, the man got at least one thing indisputably right: nature will...
A New Generation of Integrated Poles for 5G Small cell Infrastructure – Capabilities and Requirements
To make 5G wireless services a reality, small cell sites using mmWave radios will be widely installed to provide sufficient coverage. Their higher frequencies exhibit increased propagation loss that limits inter-site distances ...
Deliver Products that Resonate with Your Customers
There are 1.7 billion consumer-class people on Earth (Source: WorldWatch Institute), which means the opportunity for consumer packaged goods (CPG) companies is immense. However, the rapid pace of change in the CPG industry and ...
The Manager’s Guide to Mixing Agile and Waterfall
Project management is shifting. Teams that were once siloed are now asked to work together to ease reporting pains and increase visibility across all types of work. Choosing Agile or Waterfall is less of a choice as more organi...
Our Multi-Cloud Managed Services for: Microsoft Azure
Consumption-based Managed Services that flex up and down as your needs change. And you only pay for what you use, when you use it. Our Multi-Cloud Managed Services for Microsoft Azure gives you freedom with costs. It scales up ...
Modern enterprise applications benefit from an integrated and hybrid approach
As global workloads accelerate (160 million today to 596 million by 2030) the need for greater agility and global deployment options have driven public clouds to be increasingly more attractive. Customers view public clouds as ...