Whitepaper archive
Magic Quadrant for Content Services Platforms
Content services platforms are key components of the digital workplace and digital business. At a time of increased emphasis on the cloud, ease of use, AI and governance, this report will help those responsible for digital work...
Drive Top-Line Growth - Six Best Practices for Modernizing Financial Services IT
Financial services organizations around the world are modernizing IT to drive top-line growth and streamline compliance burdens. From multinational brokerage houses to local branch banks, digital transformation initiatives are ...
Security and Risk Management in Payment Transactions
Alongside smaller companies, there are still many medium and largesized companies that have not yet implemented real-time monitoring of their payment processes. The result? These organizations then fail to discover missing cash...
100 Days To Success: A Treasurer's Guide To Career Advancement
The first 100 days in a new job are known to be crucial in setting the right course. The challenge facing treasurers is to acquire a quick overview, identify company-critical risks, introduce necessary measures at short notice ...
A Quick Guide to Modernizing Customer Service
Businesses have adopted CRM systems to capture customer contact information, track customer issues, and nurture customer relationships. However, it’s not a panacea. According to a Forrester survey, 80% of businesses believe the...
Der enorme Mehrwert von Kundenbindung gegenüber Neuakquise: So erkennen Sie aktiv Chancen, holen sich reaktiv Umsatz zurück und binden Kunden nachhaltig.
Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Website Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen zu 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Warenkor...
Keep them coming back - Your guide to building customer loyalty with analytics
How loyal are your most loyal customers? Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top...
The Marketer’s Guide to Building a Successful Omni-Channel Digital Marketing Strategy
Are you able to analyse your customer data and behaviours across all channels? Are you able to send the right message, at the right time, and using the right channel to each and every customer or prospect? In a recent survey...
Seven Creative Email Marketing Campaign Ideas
7 Creative Email Marketing Campaigns That You Can Implement Today When was the last time you came across an email marketing campaign that got your attention? While 64% of marketers rate email marketing as the most effecti...
Social and Mobile Marketing Data Report
Based on our research with Social Media Today we found that most marketers are comfortable with social marketing, but still getting their feet wet with mobile. Download the Social Data eBook and learn the social channels that a...
Featured content
Becoming a Customer-Obsessed Marketing Leader to Win: Fresh Insights for CMOs
To succeed in today’s highly competitive business environment, your company needs to be customer...