The growing trend towards globalization has arrived at the online shopper: 57% said they have recently conducted cross-border shopping online (Shopify, 2017). According to Accenture (2017) cross-border online shopping is suppos...
Since retailers are not manufacturers and often have less detailed product information within reach, their product information is often limited, poor-quality or inaccurate. This can lead to an array of negative side effects. ...
Today's fast-paced digital marketplace has made it difficult for organisations to measure their marketing ventures based on business growth alone. Experimentation within companies has emerged as a valuable way to test, iterate,...
Since retailers are not manufacturers and often have less detailed product information within...