Today’s customers expect seamless, secure, and personalized interactions across all channels, but many enterprise identity systems remain siloed and reactive. This forces repeated logins and identity verification, disrupting the customer journey and increasing risks like cart abandonment, lost sales, security gaps, and eroded trust. Compounding the problem, critical systems such as CRMs, CDPs, and MAPs often operate independently with outdated or unverified data, making it difficult for businesses to run targeted campaigns, maintain...