Archives livres blancs
Preparing for a Future Without Third-Party Cookies & IDFA: What advertisers are doing to navigate the uncertain digital advertising future with success
How customer data is accelerating success for CDP-using OEMs and auto dealers. Advertisers are no strangers to the pressure of privacy regulation and the significant updates major partners are making in the name of privacy. At...
The State of CDPs: Data Unification, Activation & Compliance
In the last two years, Customer Data Platforms (CDPs) are increasingly a hot topic in enterprise C-suites and in the top leadership ranks of corporate marketing departments. Enterprise leaders are intently eying CDPs as critica...
Plateforme de données client d'entreprise Treasure Data: Le pouvoir d'exploiter chaque donnée pour combler les clients
Rapprocher des millions de clients des marques qu'il aiment. En tant qu'entreprise, la nécessité de connaître vos clients ne s'est jamais autant fait sentir. Quel que soit votre domaine d'activité, votre réussite dépend souven...
Exploitez la moindre donnée pour combler vos clientes avec la plateforme de données client d'entreprise (CDP) de Treasure Data
Dans le paysage actuel, la digitalisation a toujours une longueur d'avance, un rythme accéléré que les marques tentent de rattraper. Les ressorts d'une expérience optimale avec la marque dépendent directement de l'expérience gl...
Loyalty, Redefined: 5 KEY ACTIONS FOR REFINING, AND OPTIMIZING, CUSTOMER ACQUISITION AND RETENTION
Today’s consumers have evolved the shopping experience far beyond products and transactions. Now more than ever, their loyalty to retailers is up for grabs. Marketers seeking to break through the noise in today’s retail environ...
AB InBev Brings People & Data Together to Make Great Marketing Happen
When global beverage giant AB InBev first started its digital transformation, the company’s goals were threefold: manage and administer its worldwide data assets securely and in compliance with all applicable laws, break down s...
Treasure Data for CPG Brands: Reimagine CPG for higher growth, increased brand loyalty, and greater marketing ROI.
Brand marketing is everything for the CPG industry. Transforming products into trusted household names used to be the goal. But that’s no longer enough to win consumer engagement. Simply put, it doesn’t matter if consumers know...
The CPG Guide to Accelerating Digital Transformation: How CPGs are finally getting the consumer data they need for DTC marketing
If you’re in the consumer packaged goods (CPG) business, you might have seen the timeline for your five-year digital transformation plan become a five-month plan. Repeated COVID-related disruptions in consumer buying patterns, ...
Muji grows in-store revenue with digital savvy
Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. When they discovered that website visitors most often browsed for products to later buy in a physical store,...
Own the Road: Treasure Data CDP, the Gold Standard for automotive customer-experience data
Use Treasure Data CDP to steer more auto buyers to your brand—faster and with better marketing ROI. You have the data, you’re spending the money. But are your investments in digital marketing and big data paying off in acceler...