B2B Advertising & Marketing Outlook
Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns—using display, mobile, video, content and other digital media—are now bought and sold almost exclusively using platforms that pair customer data with ad inventory for better targeting at scale. There may be negative press about the quality of programmatic and there have been instances where leading brand marketers decry the current state of digital advertising, but there is little doubt that automated ad buying is here to stay.
To gain a deeper understanding of how B2B brands are approaching programmatic ad buying, Adweek BrandShare, on behalf of Dun
& Bradstreet, conducted a comprehensive survey of B2B brand marketers and agencies in September and October 2017. The goal was to understand how B2B marketers were adopting programmatic buying and how they are using other data-driven marketing tactics. It is a follow-up to a 2016 study done by Adweek BrandShare and is the third annual study conducted by D&B on this topic.
Changing Lanes: Keeping Pace with Converging Pressures on Procurement Organizations
This white paper explores the converging pressures and challenges that corporations face to address transparency of their products and supply chains for all regulated functions. As this convergence takes hold between compliance and procurement organizations, and the increase in regulations governs how and with whom you do business globally, a deeper level of insight, due diligence, and workflow automation will be required to manage and mitigate risk. ...
Fuel Spend Analytics With Fast, Accurate & Flexible Data Insight
As global enterprises continue to face increasing complexity and market volatility, procurement professionals are turning to data-driven analytics and insights to help manage uncertainty, gain a better understanding of suppliers and third parties, and fuel growth. They need faster access to more intelligence to understand what they’re buying, so they can maximize cost savings and reduce their risk. The speed, accuracy, and scope of spending analyses are critical to managing the business and spurring growth. To do so, Chief Procurement Officers ...
SUSTAINABILITY: GOOD FOR THE PLANET IS GOOD FOR BUSINESS
Computacenter and IBM are committed to reducing emissions and contributing to the global effort to protect our planet, driven by collaboration with customers, partners, and our people.
Sustainability is a social imperative and a commercial advantage; good for the planet is good for business. Constructing a seamless ‘chain of sustainability’ that connects renewable energy solutions, rigorous ESG data management, and responsible supply chains is at the heart of new ideas and innovative products. Explore how Computacenter & IBM are working to ...
STREAMLINE OPERATIONS, FROM SOURCING TO SUSTAINABILITY
Computacenter has worked closely with IBM for more than 30 years, helping organisations to transform their operations. With a long record of pioneering advances, IBM continues to develop and offer cutting edge software and hardware.
Explore how our sustainable solutions encompass the selection and sourcing of software and hardware, rapid deployment, seamless integration, and day-to-day operational management. With a focus on minimising risk and cost, our transformative approach includes the application of Artificial Intelligence (AI) to enhanc ...
SIX BUSINESS BENEFITS OF ON-DEVICE AI AND HOW TO ACHIEVE THEM
Since ChatGPT was unveiled in late 2022, consumer and enterprise interest in generative Artificial Intelligence (AI) has increased. The technology is developing so rapidly, increasingly transforming the way people work. By readying their IT landscape now, enterprises will be able to reap the benefits of AI; if they don’t, they risk losing competitive advantage.
To maximise the gains enabled by AI, organisations need to review the devices their employees use, as well as their operating systems and data. This article covers six business benef ...