B2B Advertising & Marketing Outlook
Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns—using display, mobile, video, content and other digital media—are now bought and sold almost exclusively using platforms that pair customer data with ad inventory for better targeting at scale. There may be negative press about the quality of programmatic and there have been instances where leading brand marketers decry the current state of digital advertising, but there is little doubt that automated ad buying is here to stay.
To gain a deeper understanding of how B2B brands are approaching programmatic ad buying, Adweek BrandShare, on behalf of Dun
& Bradstreet, conducted a comprehensive survey of B2B brand marketers and agencies in September and October 2017. The goal was to understand how B2B marketers were adopting programmatic buying and how they are using other data-driven marketing tactics. It is a follow-up to a 2016 study done by Adweek BrandShare and is the third annual study conducted by D&B on this topic.
Changing Lanes: Keeping Pace with Converging Pressures on Procurement Organizations
This white paper explores the converging pressures and challenges that corporations face to address transparency of their products and supply chains for all regulated functions. As this convergence takes hold between compliance and procurement organizations, and the increase in regulations governs how and with whom you do business globally, a deeper level of insight, due diligence, and workflow automation will be required to manage and mitigate risk. ...
Fuel Spend Analytics With Fast, Accurate & Flexible Data Insight
As global enterprises continue to face increasing complexity and market volatility, procurement professionals are turning to data-driven analytics and insights to help manage uncertainty, gain a better understanding of suppliers and third parties, and fuel growth. They need faster access to more intelligence to understand what they’re buying, so they can maximize cost savings and reduce their risk. The speed, accuracy, and scope of spending analyses are critical to managing the business and spurring growth. To do so, Chief Procurement Officers ...
Delivering Modern Working In Manufacturing
Manufacturing organisations find themselves facing multiple challenges and opportunities.
These include managing the complexities of remote working, keeping ever more complex production lines running efficiently, enabling and empowering employees and maintaining the highest levels of customer service. ...
Empower Your People To Boost Productivity
Today, keeping manufacturing processes running smoothly calls for close collaboration – between personnel, between machines and increasingly, between people and equipment.
New digital solutions are providing more ways for employees to access data wherever they work and more flexible communications that support the never-ending quest for higher productivity.
In this Insight Guide, we look at some of the ways digital transformation can help manufacturing organisations meet the growing challenges of a changing world and deliver better custom ...
Five Ways Hands-On Digital Tools Help Manufacturers
As the fourth industrial revolution unfolds, digital technologies are providing powerful solutions to the existing and emerging challenges facing manufacturers.
From car making to cosmetics production, nearly 65 per cent of UK businesses plan to invest in innovative digital technologies including automation, artificial intelligence (AI) and additive manufacturing over the next couple of years. ...