Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns—using display, mobile, video, content and other digital media—are now bought and sold almost exclusively using platforms that pair customer data with ad inventory for better targeting at scale. There may be negative press about the quality of programmatic and there have been instances where leading brand marketers decry the current state of digital advertising, but there is little doubt that automated ad buying is here to stay.
To gain a deeper understanding of how B2B brands are approaching programmatic ad buying, Adweek BrandShare, on behalf of Dun
& Bradstreet, conducted a comprehensive survey of B2B brand marketers and agencies in September and October 2017. The goal was to understand how B2B marketers were adopting programmatic buying and how they are using other data-driven marketing tactics. It is a follow-up to a 2016 study done by Adweek BrandShare and is the third annual study conducted by D&B on this topic.
This white paper explores the converging pressures and challenges that corporations face to address transparency of their products and supply chains for all regulated functions. As this convergence takes hold between compliance and procurement organizations, and the increase in regulations governs how and with whom you do business globally, a deeper level of insight, due diligence, and workflow automation will be required to manage and mitigate risk. ...
As global enterprises continue to face increasing complexity and market volatility, procurement professionals are turning to data-driven analytics and insights to help manage uncertainty, gain a better understanding of suppliers and third parties, and fuel growth. They need faster access to more intelligence to understand what they’re buying, so they can maximize cost savings and reduce their risk. The speed, accuracy, and scope of spending analyses are critical to managing the business and spurring growth. To do so, Chief Procurement Officers ...
Much has been made in the cybersecurity industry of the benefits of SASE, but what are the pragmatic steps businesses must take to embed SASE into their strategy? This report by journalists who spoke to representatives from a selection of global organisations offers practical steps for businesses looking to overhaul their cybersecurity and embed a zero trust approach.
Take a look at the data-rich infographics and find out more about:
How to make SASE a board-level priority
Using the security stack to differentiate your culture
Solving the ...
Behavioral analytics tops the list of cybersecurity best practices
The majority of enterprise companies have hundreds of apps deployed in the cloud, and that trend is expected to continue, according to a new survey by IDG. That said, 52% of companies find that securing those apps continues to be challenging.
But that doesn’t mean that the remaining 48% are fully confident in their cloud app security or are fully aware of all of the facets of cloud security they should be considering. Enterprise companies have deployed hundreds of applic ...
Determining which edge and cloud security vendor is the right fit for your organization can be challenging. Read this guide for evaluating the leading enterprise solutions so you can choose with confidence.
Download to see 13 evaluation criteria, including:
Support and services
Ease of implementation
How to best use analyst perspectives ...
For midsize firms around the world with 100 to 999 employees, advanced technology plays an...