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Using Location Data to Understand the Offline Impacts of Online Efforts

Using location-based marketing to drive foot traffic to stores is one of the smartest strategies advertisers can employ today, but it’s coupled with a conundrum: How will they determine if their money was well spent? Tradition...

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Sustainability in plain sight - How to gain visibility of your supply chain for a more sustainable (and profitable) business

To be more sustainable and stay competitive, businesses need to improve the way they transport products. But they can't hope to do this if they can't see what's happening in the supply chain. Sustainability in business is no l...

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Map Data for Safer ADAS to HAD Solutions

VSI provides research to companies that design or develop active safety or automated driving functions for passenger vehicles. VSI’s applied technical research pertains to the design and development of active safety or automate...

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Boosting driver awareness, comfort and safety through enhanced ADAS - A clearer road ahead with location technology

Automated driving technology is advancing fast, but today’s assistance features aren’t always trusted. To clear the way for higher levels of automation, this barrier must be overcome. Automakers need drivers to have confidence ...

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Location Platform Benchmark Report: 2020

Strategy Analytics defines a location platform as a company which provides customers with access to a range of location services which includes digital map tiles, geocoding (converting street names into coordinates and vicevers...

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Gain visibility over your automotive supply chain - Discover new insights with real-time location data

For automobile manufacturers, meeting the requirements of a just-in-time supply chain is one of their biggest challenges – yet, even the strictest shipping deadlines can be met by taking advantage of widespread connectivity and...

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Supply chains in the cognitive era - How technology plus humans will boost predictive capabilities

Developments in technology, including artificial intelligence (AI), machine learning and the Internet of Things (IoT), offer the opportunity to take a high-powered, cognitive approach to supply chain optimization. With smart u...

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Looking Beyond the Last Mile for Supply Chain Digitization

Global freight transportation revenues are expected to reach $2.5 trillion by 2023. The entire supply chain must be digitized, connected, transparent, and secure to enable promised efficiencies and flexibility. Continued rapid ...

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Extreme weather trucking - Rerouting around hazardous areas with location intelligence

Earth’s climate is changing and becoming increasingly volatile. Extreme weather events, such as floods, droughts, blizzards and hurricanes occur with greater frequency around the globe. In addition to the toll hazardous weather...

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Location Intelligence: Bridging a gap in the retail industry

While the retail industry has made great strides in understanding the digital journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements in the physical world. Advanced location-enabled...

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