Whitepaper archive
Rimmel sees a 44% sales lift from Bazaarvoice's Influenster community
To quantify the importance of peer-to-peer recommendations in the purchasing decisions of consumers, Bazaarvoice partnered with market research company IRI to measure the impact of ratings, reviews, and visual social content in...
Kraft Heinz earns 39 million impressions from the Influenster community.
Grocery shoppers are always hungry for new flavors from familiar food brands, which is why Kraft Heinz regularly launches new products. When the global company recently created eight new flavors of salad dressings, it knew gett...
Petco’s Spotted sampling program drives 48% revenue increase on sampled products
Since 2005, Petco’s dedication to supporting the overall health and wellness of pets has been supported by a suite of Bazaarvoice solutions, including Ratings & Reviews and Questions & Answers. These services have allow...
Buyer's guide: Find the perfect product sampling partner
Product sampling is key to acquiring the user-generated content you need to fuel your shopper’s journey and impact the full customer funnel. But it can be tricky to get right. Without proper planning and support, marketing team...
6 ways to launch your product with a bang
In the past, product launches relied on in-store activations. Now, virtual displays and digital content are crucial for success. Brands must create seamless experiences across online and offline channels. The key to any produc...
Fuel e-commerce growth during economic uncertainty
Convincing shoppers to buy when the economy is shaky is harder than in times of boom. Your best bet is to double down on your core hero products. These products are the ones your customers love and why your brand exists. But ev...
Adobe Generative AI: Redefining Productivity in Creative Imaging
In the Pfeiffer Report Adobe Generative AI: Redefining Productivity in Creative Imaging, discover the quantifiable creative productivity improvements achieved when using Adobe Firefly in creative workflows, including in Adobe P...
Adobe Generative AI: Redefining Productivity in Creative Imaging
In the Pfeiffer Report Adobe Generative AI: Redefining Productivity in Creative Imaging, discover the quantifiable creative productivity improvements achieved when using Adobe Firefly in creative workflows, including in Adobe P...
Adobe Generative AI: Redefining Productivity in Creative Imaging
In the Pfeiffer Report Adobe Generative AI: Redefining Productivity in Creative Imaging, discover the quantifiable creative productivity improvements achieved when using Adobe Firefly in creative workflows, including in Adobe P...
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The Emmy-Winning Secret: Great Title Sequences
Meet Emmy award-winning title designer and creative director Karin Fong, a founding member of the visual storytelling studio Imaginary Forces. Among her best-known works are the iconic title sequences for Boardwalk Empire, Sout...