The Architect’s Guide To CX: How to Build a Real-Time Customer Experience Platform

Great Customer Experiences Start with Great Data.

Regular customer experience solutions just segment and stereotype their customers and perform in a sort of action-reaction, request response manner, rather than being instantly responsive. Being responsive means adjusting to each additional interaction and observed behavior, and making every action, every click, every scroll, every email, every second spent on your app part of a larger conversation.

This eBook explains what specifically is required within the categories of scalability, availability, data access, data governance, and operational analytics to create a world-class customer experience platform.