Archives livres blancs
Erase, Reuse, Repeat: How to Make End-of-Life Data Sanitization Simple, Secure, and Sustainable.
Around 50 million metric tons (50 billion kg) of e-waste is generated globally every year. To put that into perspective, that’s the same weight as all commercial aircraft ever built. Millions of these devices are perfectly usab...
Treasure Data CDP at Subaru
It’s easy for buyers to love a new car—there’s that smell, the shine, the sounds, the power and perfection. But further down the road, when the newness wears off and the payments kick in, will they still love the ride? A whole ...
L’art perdu de la prise de décision
Notre dernier rapport examine comment les responsables marketing et les décideurs peuvent exploiter les données pour mieux comprendre leurs clients et prendre de meilleures décisions. Il comprend: • Les trois choses clés que v...
CDP vs DMP: What’s the Difference?
A CDP makes integration of 1st party data easier for DMPs to improve ad targeting, and a DMP enriches CDP data for smarter customer communication. DMPs primarily focus on 3rd party data, whereas Customer Data Platforms (also ca...
How CPG Giant Lion Corp. Uses CDP to Detect Shifting Consumer ‘Unspoken Needs’
Until recently, the theory has been that consumer goods are mass-market items, mass produced with mass advertising to gain recognition, and then sold in large quantities at touchpoints such as retail outlets and supermarkets. H...
Powering Privacy Compliance with a Customer Data Platform
For marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules have triggered changes that are cascading across the landscape of advertising and customer relationships. But while the dust ...
6 Steps to Ensure CDP RFP Success
There are six key stages to ensuring your RFP runs as smoothly as possible. We want to ensure your process results in providing the utmost impact for your business, with a Customer Data Platform (CDP) that will cover all your i...
The Customer Data Platform: The New Table Stakes For CPG Companies
This past year has seen what is perhaps best described as the greatest tech disruption the world has ever known. Surprisingly, it was not a new technology, but a virus, that pushed all of us—from retailers to engineers to healt...
Better Decisions in the age of unpredictability
Our latest report looks at how senior marketers and C-suite members can unlock data insights to better understand their customers and power better decisions. It includes: • Three key things you can do to improve your decision-...
Customer Data Maturity Study
With so much pressure to leverage data across the entire customer lifecycle, we wanted to know how companies are moving along the customer data maturity curve. Are businesses implementing a true customer data strategy? How is t...