Archives livres blancs
Customer Data Platforms: 5 Things That Make a CDP Great
CDPs are popular for everything from omnichannel personalization to predictive analytics and new customer acquisition. But a great CDP has these 5 features.
Treasure Talks: The Value of Customer Data Platforms
Consumers are generating massive amounts of digital data which result in complex customer journeys. In this video Kaz Ohta, CTO of Treasure Data explains how this trend is changing the way marketers build online and offline exp...
Preparing for a Future Without Third-Party Cookies & IDFA: What advertisers are doing to navigate the uncertain digital advertising future with success
How customer data is accelerating success for CDP-using OEMs and auto dealers. Advertisers are no strangers to the pressure of privacy regulation and the significant updates major partners are making in the name of privacy. At...
The State of CDPs: Data Unification, Activation & Compliance
In the last two years, Customer Data Platforms (CDPs) are increasingly a hot topic in enterprise C-suites and in the top leadership ranks of corporate marketing departments. Enterprise leaders are intently eying CDPs as critica...
Plateforme de données client d'entreprise Treasure Data: Le pouvoir d'exploiter chaque donnée pour combler les clients
Rapprocher des millions de clients des marques qu'il aiment. En tant qu'entreprise, la nécessité de connaître vos clients ne s'est jamais autant fait sentir. Quel que soit votre domaine d'activité, votre réussite dépend souven...
Exploitez la moindre donnée pour combler vos clientes avec la plateforme de données client d'entreprise (CDP) de Treasure Data
Dans le paysage actuel, la digitalisation a toujours une longueur d'avance, un rythme accéléré que les marques tentent de rattraper. Les ressorts d'une expérience optimale avec la marque dépendent directement de l'expérience gl...
Loyalty, Redefined: 5 KEY ACTIONS FOR REFINING, AND OPTIMIZING, CUSTOMER ACQUISITION AND RETENTION
Today’s consumers have evolved the shopping experience far beyond products and transactions. Now more than ever, their loyalty to retailers is up for grabs. Marketers seeking to break through the noise in today’s retail environ...
AB InBev Brings People & Data Together to Make Great Marketing Happen
When global beverage giant AB InBev first started its digital transformation, the company’s goals were threefold: manage and administer its worldwide data assets securely and in compliance with all applicable laws, break down s...
Treasure Data for CPG Brands: Reimagine CPG for higher growth, increased brand loyalty, and greater marketing ROI.
Brand marketing is everything for the CPG industry. Transforming products into trusted household names used to be the goal. But that’s no longer enough to win consumer engagement. Simply put, it doesn’t matter if consumers know...
The CPG Guide to Accelerating Digital Transformation: How CPGs are finally getting the consumer data they need for DTC marketing
If you’re in the consumer packaged goods (CPG) business, you might have seen the timeline for your five-year digital transformation plan become a five-month plan. Repeated COVID-related disruptions in consumer buying patterns, ...