Archivo whitepaper
Preparing for a Future Without Third-Party Cookies & IDFA: What advertisers are doing to navigate the uncertain digital advertising future with success
How customer data is accelerating success for CDP-using OEMs and auto dealers. Advertisers are no strangers to the pressure of privacy regulation and the significant updates major partners are making in the name of privacy. At...
The State of CDPs: Data Unification, Activation & Compliance
In the last two years, Customer Data Platforms (CDPs) are increasingly a hot topic in enterprise C-suites and in the top leadership ranks of corporate marketing departments. Enterprise leaders are intently eying CDPs as critica...
Aprovecha cada bit para mejorar la experienca del cliente con la Customer Data Platform (CDP) de Treasure Data
Hoy en día, parece que el avance digital va siempre un paso por delante y las marcas intentan mantenerse al día constantemente. Lograr la verdadera orientación hacia el cliente requiere aprovechar todos los datos del cliente re...
Customer Data Platform empresarial de Treasure Data: El poder de utilizar cada bit de datos para hacer felices a sus clientes en todo momento
Acercamos a millones de clientes a sus marcas favoritas. Como empresa, la necesidad que tiene de conocer a sus clientes es mayor que nunca. Independientemente del sector, el éxito a menudo depende de la experiencia del cliente...
Loyalty, Redefined: 5 KEY ACTIONS FOR REFINING, AND OPTIMIZING, CUSTOMER ACQUISITION AND RETENTION
Today’s consumers have evolved the shopping experience far beyond products and transactions. Now more than ever, their loyalty to retailers is up for grabs. Marketers seeking to break through the noise in today’s retail environ...
AB InBev Brings People & Data Together to Make Great Marketing Happen
When global beverage giant AB InBev first started its digital transformation, the company’s goals were threefold: manage and administer its worldwide data assets securely and in compliance with all applicable laws, break down s...
Treasure Data for CPG Brands: Reimagine CPG for higher growth, increased brand loyalty, and greater marketing ROI.
Brand marketing is everything for the CPG industry. Transforming products into trusted household names used to be the goal. But that’s no longer enough to win consumer engagement. Simply put, it doesn’t matter if consumers know...
The CPG Guide to Accelerating Digital Transformation: How CPGs are finally getting the consumer data they need for DTC marketing
If you’re in the consumer packaged goods (CPG) business, you might have seen the timeline for your five-year digital transformation plan become a five-month plan. Repeated COVID-related disruptions in consumer buying patterns, ...
Muji grows in-store revenue with digital savvy
Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. When they discovered that website visitors most often browsed for products to later buy in a physical store,...
Own the Road: Treasure Data CDP, the Gold Standard for automotive customer-experience data
Use Treasure Data CDP to steer more auto buyers to your brand—faster and with better marketing ROI. You have the data, you’re spending the money. But are your investments in digital marketing and big data paying off in acceler...