Archivo whitepaper
Episodio 2: Como elegir la Customer Data Platform más adecuada para tu negocio
Las empresas hoy en día utilizan muchas herramientas para gestionar los diferentes datos del cliente. Pero sólo una Plataforma de Datos de Cliente (Customer Data Platform - CDP), gracias a su capacidad de conectarse a todas las...
Episodio 3: CDP vs DMP vs CRM: ¿Reemplazar o combinar?
Sabemos que CDP, DMP y CRM son soluciones distintas y pueden ser complementarias. De hecho, muchas organizaciones están tratando de armonizar su CRM, DMP y CDP para aprovecharlas al máximo. También hay organizaciones que buscan...
Episodio 1: El lugar que ocupa el CPD en su stack tecnológico
La mayoría de las grandes organizaciones hoy en día usan múltiples sistemas para gestionar los distintos tipos de datos de cliente. Estos sistemas se dividen en tres grandes categorías: sistemas fuente, sistemas de ensamblaje y...
The 3D Trends Report 2022
The design world is an increasingly physical place. Where objects were once drawn they now flow, bounce and burst. Edges that used to be flat now have crunch, squidge and sheen. As the gap between the real and the virtual gro...
Retailers' Guide to Navigating Through Continuous Disruption in 2021
How to Thrive in an Ever-Changing Retail Environment. Acxiom and Treasure Data invite you to a discussion with our retail experts. Michele Fitzpatrick, Retail Customer Experience Consultant at Acxiom, and David McCarty, CPG ex...
Customer Data Platforms: 5 Things That Make a CDP Great
CDPs are popular for everything from omnichannel personalization to predictive analytics and new customer acquisition. But a great CDP has these 5 features.
Treasure Talks: The Value of Customer Data Platforms
Consumers are generating massive amounts of digital data which result in complex customer journeys. In this video Kaz Ohta, CTO of Treasure Data explains how this trend is changing the way marketers build online and offline exp...
Preparing for a Future Without Third-Party Cookies & IDFA: What advertisers are doing to navigate the uncertain digital advertising future with success
How customer data is accelerating success for CDP-using OEMs and auto dealers. Advertisers are no strangers to the pressure of privacy regulation and the significant updates major partners are making in the name of privacy. At...
The State of CDPs: Data Unification, Activation & Compliance
In the last two years, Customer Data Platforms (CDPs) are increasingly a hot topic in enterprise C-suites and in the top leadership ranks of corporate marketing departments. Enterprise leaders are intently eying CDPs as critica...
Aprovecha cada bit para mejorar la experienca del cliente con la Customer Data Platform (CDP) de Treasure Data
Hoy en día, parece que el avance digital va siempre un paso por delante y las marcas intentan mantenerse al día constantemente. Lograr la verdadera orientación hacia el cliente requiere aprovechar todos los datos del cliente re...