Archivio whitepaper
The Power of Global Mobile Customer Engagement in Retail Services
Mobile communications technology is influencing fundamental changes in the way that many retail organisations operate. The adoption of mobile technology as an integral part of the retail business model and is fundamental for th...
The Power of Global Mobile Customer Engagement for Travel & Hospitality
The world of travel and hospitality is changing rapidly and this creates new challenges for marketers. Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, are critical r...
The Power of Global Mobile Customer Engagement for Internet Companies and Social Media Networks
Internet companies and Social Network businesses are changing rapidly and this creates new challenges for marketers. Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, ...
Risk Of Inaction vs Return On Investment
Poor marketing strategies, convoluted analysis and campaign insights, and fragmented reporting have for, a long time now, been an easy scapegoat for low growth and sales across many organisations in different industries. The ma...
How to unlock the European E-Commerce market
The growing trend towards globalization has arrived at the online shopper: 57% said they have recently conducted cross-border shopping online (Shopify, 2017). According to Accenture (2017) cross-border online shopping is suppos...
Improve Engagement And Amplify Loyalty
Digital has changed everything. If you want to survive, you need to transform too. Leading global analyst firm Deloitte says that CIOs are “uniquely positioned to spearhead digital initiatives, build IT capabilities, and enhanc...
The Architect’s Guide To CX: How to Build a Real-Time Customer Experience Platform
Great Customer Experiences Start with Great Data. Regular customer experience solutions just segment and stereotype their customers and perform in a sort of action-reaction, request response manner, rather than being instantly...