Mobile Customer Engagement and the Rise of the App-Based Banking Landscape

Thumb original mobile customer engagement and the rise of the app based banking landscape

Traditionally SMS-based services have been the mainstay of mobile banking, but this has changed in developed markets with the advent of smartphones and the rise of the app economy. As mobile apps become ever more sophisticated, mobile banking is being touted as a more convenient alternative to online banking. The Bank of America was one of the first banks to catch on to mobile banking. Its iPhone app lets its customers pay bills, transfer funds and locate ATMs and banking centers across the country. Due to the functionalities offered by such apps, there is a high degree of confidence within the industry that they will continue to have widespread use. This trend is of course associated closely with Smartphone adoption. While Smartphone adoption is well documented, what is significant is the use of SMS based communications channels do not require Smartphones and can also deliver quite sophisticated interaction options for end consumers. As such mobile messaging represents an excellent complement to app based mobile banking services, particularly in markets where Smartphone penetration continues to lag, such as Latin America, Africa and other developing regions.

Zum Whitepaper
Datum: 22 May 2019, 0:00 am   |   Anbieter: Tata Communications (UK) Ltd   |   Größe: 487 KB   |   Sprache: Englisch
Das könnte Sie ebenfalls interessieren:
Connectyourworld cover

Connect your world with IZOTMSDWAN Powered by Cisco®

You can rely on the partnership of two Gartner Magic Quadrant leaders - Tata Communications and Cisco - to deliver a resilient and holistic integrated managed service framework with unified SLAs and extensive expertise across industries globally. Together we help you build the most sophisticated, secure, and intelligent network transformation platform, for your digital business. ...

Zum Download
Izo sdwan powered by cisco   brochurecover

IZOTMSDWAN Powered by Cisco®

Do you ever feel that your network simply isn’t capable of connecting all your users? Do you worry about network security? Now, a solution brought to you by two global Gartner Magic Quadrant leaders means you can connect any user, any end-point and any application, securely both on premises and in the cloud.
Globally renowned network service provider, Tata Communications, has expanded partnership with another world leader, Cisco®, to deliver a powerful SDWAN solution. Underpinned by our MPLS and Internet backbone, with service availability in ...

Zum Download
Thumb original abi research looking beyond last mile for supply chain digitization

Looking Beyond the Last for Supply Chain Digitization

Global freight transportation revenues are expected to reach $2.5 trillion by 2023. The entire supply chain must be digitized, connected, transparent, and secure to enable promised efficiencies and flexibility. Continued rapid expansion of e-commerce will depend on end to end, real-time optimized services.

E-commerce continues to rapidly evolve shippers’ expectancies for timing and service thresholds. The rate of technology adoption and business processes have created a steep learning curve, especially for Small to Medium Businesses (SMBs) a ...

Zum Download
Thumb original here ebook extreme weather trucking

Extreme weather trucking - Rerouting around hazardous areas with location intelligence

Earth’s climate is changing and becoming increasingly volatile. Extreme weather events, such as floods, droughts, blizzards and hurricanes occur with greater frequency around the globe. In addition to the toll hazardous weather takes on human life and property, many businesses are trying to adequately identify and manage its impact on their revenue streams.

Supply chain and long-haul trucking companies are among the most affected by unexpected weather events. Freight has to be delivered on time and on a year-round basis. Truckers often drive ...

Zum Download
Thumb original 20190807 h2 child retail main asset bridging the gab wave1 l4

Location Intelligence: Bridging a gap in the retail industry

While the retail industry has made great strides in understanding the digital journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements in the physical world.

Advanced location-enabled intelligence can act as a bridge between the digital and the physical world – helping the retailers harness a more complete view of consumers, and make sense of and leverage their location behaviors.

Location intelligence is about much more than simple latitude and longitude readings. The right partner can gather da ...

Zum Download