Every business is on its own data journey, and each takes a different route to get there. While some companies are just getting started, others have reached a state of data maturity, enabling data-driven decisions and a data-centric culture. Around half of organizations believe their data practices to be mature, optimized, monitored for performance, and focused on continuous business improvement. So, what can others learn from these data leaders? This report explores the highlights from GigaOm’s 2025 survey on data maturity, revealing how data strategies are evolving across a global cross-section of organizations. Discover: • The most common data challenges businesses face • How leading organizations use data to drive innovation and growth • How to use AI and data for better decision-making

The reliability of your organization’s data is the cornerstone upon which every business decision is based and every deal is struck. Without it, organizations struggle to make informed decisions, adapt to market changes, and ultimately remain competitive. In this global survey of 1200 IT and business leaders, SAP found that only 34% of organizations believe their data is of a highly reliable standard. This means that the statistical majority cannot pivot to emerging market developments confidently.  SAP Business Data Cloud exists to mitigate this problem. By unifying SAP and third-party data with fully managed capabilities for a business data fabric, industry leaders are now able to take advantage of a truly interconnected system that shares accurate information in real time. Prioritize building trust in your data with our report, "The trust factor: Data, resilience, and innovation". In it, you’ll learn about: • Mending trust gaps between systems and decision-makers • Harmonizing...

Most organizations understand the strategic value of data, but with petabytes generated and stored in siloed systems, many still struggle to control it. On top of this, 83% of enterprises juggle two or more cloud data platforms, complicating integration and visibility. An organization’s ability to unlock the value of its data depends on the strength of its data management practices—what’s often described as its level of data maturity. Organizations fall into different stages of data maturity, based on how effectively they manage and use their data—from reactive to fully data-driven. This GigaOm market brief explores the business impact of data maturity—from increased AI adoption to greater operational efficiency. Inside, you’ll find five quick wins to help raise your organization’s data maturity quickly. You’ll also explore a range of executive actions you can take to put your business on the path to a more agile, strategic approach to data.

Can your systems keep pace with today’s flood of data and turn it into real-time decisions that matter? With SAP Business Data Cloud Intelligent Applications, you can close that gap by embedding real-time, AI-led insights into everyday workflows to ensure that decisions are informed and effective. These prebuilt apps enable you to: • Improve liquidity visibility and optimize working capital • Anticipate disruptions and adapt with predictive analytics • Identify talent gaps and improve workforce retention And since it’s built on a harmonized, trusted data foundation, these applications ensure AI outcomes are relevant, accurate, and actionable. That means no more disconnected dashboards or siloed insights. Discover how to move from reactive decisions to proactive strategies in the “Driving impactful business decisions with intelligent applications” E-book.