B2B Advertising & Marketing Outlook

Thumb original 2018 b2b advertising and marketing outlook

Today’s marketers no longer question whether programmatic technology is the right way to purchase digital advertising. Online campaigns—using display, mobile, video, content and other digital media—are now bought and sold almost exclusively using platforms that pair customer data with ad inventory for better targeting at scale. There may be negative press about the quality of programmatic and there have been instances where leading brand marketers decry the current state of digital advertising, but there is little doubt that automated ad buying is here to stay.

To gain a deeper understanding of how B2B brands are approaching programmatic ad buying, Adweek BrandShare, on behalf of Dun
& Bradstreet, conducted a comprehensive survey of B2B brand marketers and agencies in September and October 2017. The goal was to understand how B2B marketers were adopting programmatic buying and how they are using other data-driven marketing tactics. It is a follow-up to a 2016 study done by Adweek BrandShare and is the third annual study conducted by D&B on this topic.

Zum Whitepaper
Anbieter: Dun & Bradstreet   |   Größe: 723 KB   |   Sprache: Englisch
Das könnte Sie ebenfalls interessieren:
Thumb original convergence whitepaper us uk cco   cpo

Changing Lanes: Keeping Pace with Converging Pressures on Procurement Organizations

This white paper explores the converging pressures and challenges that corporations face to address transparency of their products and supply chains for all regulated functions. As this convergence takes hold between compliance and procurement organizations, and the increase in regulations governs how and with whom you do business globally, a deeper level of insight, due diligence, and workflow automation will be required to manage and mitigate risk. ...

Zum Whitepaper
Thumb original fual spend analytics cpo uk

Fuel Spend Analytics With Fast, Accurate & Flexible Data Insight

As global enterprises continue to face increasing complexity and market volatility, procurement professionals are turning to data-driven analytics and insights to help manage uncertainty, gain a better understanding of suppliers and third parties, and fuel growth. They need faster access to more intelligence to understand what they’re buying, so they can maximize cost savings and reduce their risk. The speed, accuracy, and scope of spending analyses are critical to managing the business and spurring growth. To do so, Chief Procurement Officers ...

Zum Whitepaper
Thumb original wp 5 trends for cfos to watch smb rc 1

5 trends for CFOs to watch!

Modern senior finance professionals need to think strategically about how digital transformation and process improvement can positively impact their finance teams — and ultimately the business — several years down the road. To be tactical partners with business leaders and the C-suite, CFOs need to be continually scanning conditions ahead to help the company succeed during rough seas or calm waters and meet rapidly evolving market conditions as well as changing customer, employee, and investor demands.

This white paper outlines five current ...

Zum Whitepaper
Thumb original concur benefits assurance ebook  1

Taxable benefits – what are you missing?

Managing ever changing employee benefit tax regulations can incur a high cost for businesses but it’s not a spend management step you can skip — and with automation you don’t have to.

With the prevalence of hybrid working, changes to business travel and an increasingly competitive labour market, spend management goalposts are continually shifting. Benefits that were once considered peripheral are now commonplace. Travel managers have to deal with new benefits categories outside of the usual travel related expenses. Manual processes that used ...

Zum E-Book
Screenshot 2023 05 23 115309

The Top Ten Mistakes Compliance Officers Make with Third-Party Risk Management

In this on-demand webinar, speakers from Diligent and Spark Compliance explain why third-party management matters and the risks involved. They explore the top 10 mistakes compliance officers make with third party risk management and how to fix them. ...

On-Demand Webinar ansehen