The Media & Entertainment Guide to Automation
Media and entertainment companies are under pressure from declining ad revenues, rising consumer expectations, and a crowded digital landscape. These challenges are forcing organizations to do more with fewer resources, making automation essential for improving efficiency and maintaining competitiveness.
Automation streamlines workflows, supports data-driven decision-making, and enables personalized customer experiences at scale. By shifting core processes—such as subscription management, ad sales, and order handling—to AI-powered platforms, companies can reduce manual effort, cut costs, and free up teams to focus on innovation and creativity.
The results speak for themselves:
Automation streamlines workflows, supports data-driven decision-making, and enables personalized customer experiences at scale. By shifting core processes—such as subscription management, ad sales, and order handling—to AI-powered platforms, companies can reduce manual effort, cut costs, and free up teams to focus on innovation and creativity.
The results speak for themselves:
- over half of companies using automation report improved employee productivity (59%)
- better employee experience (52%)
- and enhanced customer experience (49%)
With 90% of media and entertainment firms planning to increase AI investments, the industry clearly recognizes automation as a key driver of efficiency, performance, and long-term growth.
Szolgáltató: Salesforce.com EMEA Ltd | Méret: 5 MB | Nyelv: Angol