THE CFO'S PLAYBOOK FOR 2024
In last year’s The CFO’s playbook for 2023, we wrote that “businesses around the globe are dealing with a multitude of issues stemming from an economic retraction”. But for a lot of businesses in 2024, they might not notice the difference – with an energy crisis, talent shortages, supply chain disruptions and inflation all stubbornly sticking around.
But if we are to find a silver lining here, then it’s that businesses seem to be acclimating to their challenging circumstances and becoming increasingly resilient. And one of the keyways they’re doing this is through technology. From management platforms that encourage collaboration and communication, to systems and tooling that improves efficiency and productivity, to generative AI.
This is why, for The CFO’s playbook for 2024, we’ve chosen to dive into the world of digital transformation to see how it’s impacting the state of spending and the lives of CFOs and their wider finance teams. To do this, we’ve compiled not just one, but two sets of data – exploring the current state of play for businesses across the UK, Germany, Spain, France, Denmark, Sweden and the Netherlands.
But if we are to find a silver lining here, then it’s that businesses seem to be acclimating to their challenging circumstances and becoming increasingly resilient. And one of the keyways they’re doing this is through technology. From management platforms that encourage collaboration and communication, to systems and tooling that improves efficiency and productivity, to generative AI.
This is why, for The CFO’s playbook for 2024, we’ve chosen to dive into the world of digital transformation to see how it’s impacting the state of spending and the lives of CFOs and their wider finance teams. To do this, we’ve compiled not just one, but two sets of data – exploring the current state of play for businesses across the UK, Germany, Spain, France, Denmark, Sweden and the Netherlands.
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