Google for Startups
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Starting up smart: Must-have advice from founders to the next generation

Ever wondered what it’s like to launch a new business? Then you’ve come to the right place. Starting up smart is a Sifted Intelligence report sponsored by Google Cloud that goes directly to founders, business experts and investors to hear about their successful — and unsuccessful — startup adventures. It tells the stories of those who survived to get great web or mobile products of the ground, while presenting marketing and technology strategies for getting (and keeping!) those vital frst customers, and preparing your company to enter the post- ...more
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The future of infrastructure will be containerized

While most tech companies and startups today run in the cloud, many have yet to realize all the benefits of doing so. If you’re in the cloud but not on Kubernetes, you’re probably leveraging proprietary solutions while building and maintaining your own supplemental custom tooling. You’re also leaving a lot on the table in terms of efficiency, running your own workloads on underutilized virtual machines (VMs), and potentially locking yourself in. How many tools are you using today to manage and patch your VMs? How do you upgrade your applicat ...more
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The Startup’s Guide to Google Cloud

Choosing a cloud provider is one of the biggest decisions you’ll ever make as a startup. As a young company, time is of the essence, and you want a cloud partner that can help get your idea from the back of a cocktail napkin to taking orders, fast. Building a business is a creative process; you’ll want to make sure you are equipped with state-of-the-art capabilities for extracting intelligent insights from data to help you make decisions and pivot if needed. Of course, you want to do all this while being mindful of costs especially once cred ...more