These days, we are witnessing the greatest expansion of information technology into business processes ever seen. Entire new businesses – running solely on the cloud, employing data in new and ingenious ways – are disrupting the corporate world to the point where even the largest organizations are fearing for their relevance. Today’s consumers are digitally empowered, not only with devices, but also an abundance of online resources.
For startups, the equation is simple: devise a business model, surround it with relevant technology, and get the idea to market as quick as possible. If the business model or idea has flaws, adapt on the fly until it resonates.