Account-Based Marketing - The Art of the Start

Thumb original abm research report abm art of start

Account-Based Marketing (ABM) offers many promises around customer growth and retention. While not a new concept, both data-driven marketing approaches and new marketing tools have given ABM a resurgence of late, making it a practical approach for any sized organization. To be successful, ABM programs call for careful data-driven planning, execution and monitoring. These require a solid data foundation in order to drive the most success with a focus on the right accounts.

View whitepaper
Date: 7 May 2018, 0:00 am   |   Provider: Dun & Bradstreet   |   Size: 2.6 MB   |   Language: English
This may interest you too:
Thumb original convergence whitepaper us uk cco   cpo

Changing Lanes: Keeping Pace with Converging Pressures on Procurement Organizations

This white paper explores the converging pressures and challenges that corporations face to address transparency of their products and supply chains for all regulated functions. As this convergence takes hold between compliance and procurement organizations, and the increase in regulations governs how and with whom you do business globally, a deeper level of insight, due diligence, and workflow automation will be required to manage and mitigate risk. ...

To the download
Thumb original fual spend analytics cpo uk

Fuel Spend Analytics With Fast, Accurate & Flexible Data Insight

As global enterprises continue to face increasing complexity and market volatility, procurement professionals are turning to data-driven analytics and insights to help manage uncertainty, gain a better understanding of suppliers and third parties, and fuel growth. They need faster access to more intelligence to understand what they’re buying, so they can maximize cost savings and reduce their risk. The speed, accuracy, and scope of spending analyses are critical to managing the business and spurring growth. To do so, Chief Procurement Officers ...

To the download
Thumb original es forrester the balanced security imperative

La importancia de la seguridad equilibrada

La seguridad equilibrada requiere que las empresas pasen de tratar la privacidad y la seguridad de los datos como requisitos de cumplimiento normativo a defender la privacidad y utilizar su pericia en tecnología para diferenciar la marca. Cualquier traspié relacionado con la tecnología informática o un cambio que se realice en su infraestructura puede agravar la complejidad y lo hará, por lo cual la creación de una estrategia de seguridad equilibrada es muy importante. Una estrategia de seguridad equilibrada no da lugar a la complejidad, ...

To the download
Thumb original es forrester managing security risk and compliance

Gestión de los riesgos de seguridad y cumplimiento normativo en un panorama desafiante - Cómo los socios de tecnología clave crecen junto con su organización

Los líderes de seguridad han estado al frente de las juntas directivas y de los comités ejecutivos el tiempo suficiente para saber que las métricas de seguridad que simplemente describen las estadísticas de las herramientas de supervisión o cuentan la cantidad de ataques de malware relativamente no tienen ningún valor para aquellos directivos que impulsan estrategias corporativas y determinan presupuestos. Proteger los datos confidenciales de la empresa, los empleados y sus clientes no es solo una obligación de cumplimiento de normas. Se ...

To the download
Dell hied solutions guidecover

Driving Innovation and Student Success through Digital Transformation

Realize your vision for digital transformation

Dell EMC and Dell Technologies family of brands are untied to work together to help institutions achieve their digital transformation strategies - Dell Technologies, brings together the innovations of Dell, Dell EMC, Pivotal, RSA, SecureWorks, Virtustream and VMware into one family of strategically aligned business. We work closely to partner with institutions in pursing student outcomes improvement, supporting new, innovative faculty research, better operational efficiency and modernizing campu ...

To the download