The Business-Critical Impact of Experimentation

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Today's fast-paced digital marketplace has made it difficult for organisations to measure their marketing ventures based on business growth alone. Experimentation within companies has emerged as a valuable way to test, iterate, and ultimately double-down on the tactics that are most impactful. This report outlines some of the key insights and benchmarks regarding experimentation, based from a survey of over 130 leading retail executives.

Including how:

- Experimentation is driving growth for retailers
- Early adopters are reaping major dividends
- You stack up against your peers

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Provider: Optimizely UK Ltd   |   Size: 298 KB   |   Language: English
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