Why website personalization matters

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The author Lars Birkholm Petersen has 12 years of experience with Web Content Management, starting as a developer back in the days where frames and active server pages were cool. Lars has participated in more than 100 different website projects with the brands we all love. In this white paper, he talks from experience on how website personalisation can help your brand win.

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Date: 8 May 2015, 9:36 am   |   Provider: Sitecore   |   Size: 340 KB   |   Language: English
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How to develop a successful content strategy in five steps

How the right strategy can increase your reach.
Which channels to implement for maximum effect.
And why content marketing will survive beyond the „post-content era“.

Find out in this exclusive B2BMG E-Book for free ...

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Der enorme Mehrwert von Kundenbindung gegenüber Neuakquise: So erkennen Sie aktiv Chancen, holen sich reaktiv Umsatz zurück und binden Kunden nachhaltig.

Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Website Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen zu 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Warenkorbabbrecher zu einem erneuten Besuch zu überreden, ist nur ein Teil des Puzzles. Dieses Whitepaper erklärt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen und automatisiert umsetzen können. Mit Hilfe einer Revenue Recovery Strategie werden Kunden nachhaltig gebunden und der ROI maximiert. ...

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Keep them coming back - Your guide to building customer loyalty with analytics

How loyal are your most loyal customers?

Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities.

No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience.

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The Marketer’s Guide to Building a Successful Omni-Channel Digital Marketing Strategy

Are you able to analyse your customer data and behaviours across all channels? Are you able to send the right message, at the right time, and using the right channel to each and every customer or prospect?

In a recent survey we found that only 29% of the companies are able to analyse their customer data and behaviours across all channels and only 32% are able to send individualised campaigns.

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Seven Creative Email Marketing Campaign Ideas

7 Creative Email Marketing Campaigns That You Can Implement Today

When was the last time you came across an email marketing campaign that got your attention?

While 64% of marketers rate email marketing as the most effective channel, we all see how open rates and click through rates are dropping. To grab our customers' attention with email marketing today, we need to be more creative and use advanced platforms to deliver individualized, well crafted, email marketing campaigns.

To help you set your creativity free, we put together 7 exam ...

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