Five steps to manage the customer journey for B2B success

621 sugarcrm cover

Today’s customer is more educated and connected than ever before. With seemingly endless choices, and unfettered access to information from peers and other sources – standing out in the market is harder than ever. And lowering prices is not always a winning strategy. So, how can you attract and retain more customers in this new world of business? By focusing on creating extraordinary customer experiences.

View whitepaper
Date: 31 March 2015, 11:41 am   |   Provider: SugarCRM Deutschland GmbH   |   Size: 1.33 MB   |   Language: English
Keep Reading:
Sugarcrm cover

5 Ways To Get More Sales Out Of Marketing

Sales and marketing. They’re lumped together so much in conversation, you’d think they’re a perfect combination — like peanut butter and jelly. But the relationship is more often like oil and water.

There are many reasons why sales and marketing teams become misaligned. However, by eliminating the roots of these issues, leveraging shared definitions, and understanding sales and marketing’s role in the bigger picture of the customer journey – sales and marketing can live in harmony while driving enhanced lead-to-revenue performance.

The fo ...

To the download
Thumb original postnord 2014 11 07

This is how I CRM - PostNord Delivers Greater Sales and Quality Service

When customers need quick decisions and even speedier service, it’s
critical to have the relevant information within reach. The fast-paced
transportation and logistics industry requires balancing speedy results
with deep relationship engagement in order to net meaningful gains for
the business – and its customers.

To support growth, keep up with industry demands, and improve
its sales and service operations, PostNord Norway turned to Sugar
to replace a data-entry heavy CRM tool with a flexible platform that
powers a new VIP ser ...

To the download
Thumb original eb virtual cc

Moving to a Virtual Contact Center

Long-term success in business is not just about delivering a great product or service. It’s about delivering a great customer experience. And that long-term success is only possible when your contact center agents are able to not only address the needs and goals of customers today, but in the future.

But in today’s fast-paced, multi-dimensional business world, the responsibility for delivering exceptional customer service cannot reside solely with the physical contact center. It has to transition to become the responsibility of the entire or ...

To the download
Thumb original eb agentsbehaving0220 us

Are Your Contact Center Agents Behaving Properly?

In recent years, the contact centre has transitioned from being a burdensome cost centre, evolving into a highly desirable profit centre that no company can be without. However, the traditional contact centre metrics are often still in place, which may not be driving the right behaviours.

For example, historically, it was quite the norm to measure contact centre agents by the time to answer, the number of calls handled, call length, call abandonment rate and other such quantitative key performance indicators. Whilst these metrics still have ...

To the download
Thumb original forrester the total economic impact of dell emc servers for sap   is2003g0001 001

The Total Economic ImpactTM Of Dell EMC Servers For SAP

To run a digital business that is Intelligent and agile, your enterprise requires an IT landscape capable of connecting the front and back offices. In other words, the ability to engage customers depends on the often- unseen capabilities in the data center.

To remain on a path to digital transformation and capitalize on innovations in AI and machine learning (ML), companies are migrating their enterprise resource planning (ERP) and business warehouse (BW) workloads to SAP HANA and SAP S/4HANA.

For enterprises running legacy SAP solutions ...

To the download