Brands continue to expand their use of high-quality content — especially video — to engage customers, build brand relationships and ultimately increase sales.
Within the B2B space alone, over 75 percent of B2B companies already use content marketing, and over 73 percent percent planned to increase their investment in content marketing initiatives in 2014. The use of video in B2B content marketing rose 70 percent in 2012 alone and shows no signs of slowing. More and more, brands understand that the role of video extends beyond individual initiatives, and integrate it into their content marketing strategy across the customer lifecycle.
As brands gain experience and sophistication in content marketing, they find five aspects particularly important for achieving full impact and ROI:
- Competitive advantage
How the right strategy can increase your reach.
Which channels to implement for maximum effect.
And why content marketing will survive beyond the „post-content era“.
Find out in this exclusive B2BMG E-Book for free ...
Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Website Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen zu 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Warenkorbabbrecher zu einem erneuten Besuch zu überreden, ist nur ein Teil des Puzzles. Dieses Whitepaper erklärt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen und automatisiert umsetzen können. Mit Hilfe einer Revenue Recovery Strategie werden Kunden nachhaltig gebunden und der ROI maximiert. ...
How loyal are your most loyal customers?
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities.
No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience.
How can you use data and analytics to recognize your best customers across channels and know exactly where they a ...
Are you able to analyse your customer data and behaviours across all channels? Are you able to send the right message, at the right time, and using the right channel to each and every customer or prospect?
In a recent survey we found that only 29% of the companies are able to analyse their customer data and behaviours across all channels and only 32% are able to send individualised campaigns.
But your customers are expecting more. They want the right message at the right time via the right channel. These customer-driven dynamics in a hype ...
7 Creative Email Marketing Campaigns That You Can Implement Today
When was the last time you came across an email marketing campaign that got your attention?
While 64% of marketers rate email marketing as the most effective channel, we all see how open rates and click through rates are dropping. To grab our customers' attention with email marketing today, we need to be more creative and use advanced platforms to deliver individualized, well crafted, email marketing campaigns.
To help you set your creativity free, we put together 7 exam ...
Das Institut Forrester Consulting in den USA wurde mit einer Studie beauftragt, um den...