The five Cs of effective Content Marketing

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Brands continue to expand their use of high-quality content — especially video — to engage customers, build brand relationships and ultimately increase sales.

Within the B2B space alone, over 75 percent of B2B companies already use content marketing, and over 73 percent percent planned to increase their investment in content marketing initiatives in 2014. The use of video in B2B content marketing rose 70 percent in 2012 alone and shows no signs of slowing. More and more, brands understand that the role of video extends beyond individual initiatives, and integrate it into their content marketing strategy across the customer lifecycle.

As brands gain experience and sophistication in content marketing, they find five aspects particularly important for achieving full impact and ROI:
- Convergence
- Conversion
- Channels
- Competitive advantage
- Community

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Date: 17 October 2014, 11:17 am   |   Provider: Brightcove Inc.   |   Size: 382 KB   |   Language: English
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