SDL Campaigns - 5 Steps to Reinventing Traditional Marketing Campaigns

Thumb original sdl sb sdl campaigns 5 steps en a4 hires 18march tcm10 52958

Digital channels have empowered consumers and fundamentally changed the way they interact with your brand. While you are likely continuing to deploy campaigns, it’s time to swiftly shift from the linear fashion of yesteryear to interactive, continuous campaigns that interact with customers on a 1-to-1 level. Why? Customers no longer think in terms of channels, devices or operating hours. They think about their experience from a holistic perspective.

We know that consumers of all ages – but especially young adults – are device-savvy. Research conducted by SDL1 revealed that Millennials use multiple devices every day and check their smartphones an average of 45 times each day. These consumers expect brand interactions to be relevant and engaging, and expect consistency across digital touch points during their customer journey. Now is the time to shift and optimize campaign strategies for this new consumer mindset.

Forget monolithic, process-driven campaign management. Adaptive marketing strategies that address individual customer journeys are the new mandate. You need to understand how consumers want to interact with your brand and define continuous campaigns aligned with their expectations. To the empowered consumer, the digital world is always “on,” and your campaign strategy must be ready for 24x7 omni-channel orchestration.

View Whitepaper
Sdl logo
Date: 17 October 2014, 11:08 am   |   Provider: SDL   |   Size: 837 KB   |   Language: English
Keep Reading:
Thumb original sdl ebook is your cms ready for cxm 7recommendations en a4 tcm10 52491 resized

Is Your CMS Ready for CXM?

7 Recommendations

Customer Experience Management (CXM) is a hot topic in today’s boardrooms. Organizationsnow realize the “digital disruption” of today’s empowered connected consumer is not a threat, but an opportunity for them to understand and to engage their customers like never before. ...

To access the Whitepaper
Thumb original v06 b2b 2016018 quaterly e book summer 2016 en

How to develop a successful content strategy in five steps

How the right strategy can increase your reach.
Which channels to implement for maximum effect.
And why content marketing will survive beyond the „post-content era“.

Find out in this exclusive B2BMG E-Book for free ...

To access the E-Book
Thumb original 3 ema whitepaper revenue recovery de rgb 001

Der enorme Mehrwert von Kundenbindung gegenüber Neuakquise: So erkennen Sie aktiv Chancen, holen sich reaktiv Umsatz zurück und binden Kunden nachhaltig.

Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Website Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen zu 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Warenkorbabbrecher zu einem erneuten Besuch zu überreden, ist nur ein Teil des Puzzles. Dieses Whitepaper erklärt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen und automatisiert umsetzen können. Mit Hilfe einer Revenue Recovery Strategie werden Kunden nachhaltig gebunden und der ROI maximiert. ...

To access the Whitepaper
Thumb original ebook   keep them coming back

Keep them coming back - Your guide to building customer loyalty with analytics

How loyal are your most loyal customers?

Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities.

No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience.

How can you use data and analytics to recognize your best customers across channels and know exactly where they a ...

To access the E-Book
Thumb original  1 teradata eb 9323 omni channel digital marketing en

The Marketer’s Guide to Building a Successful Omni-Channel Digital Marketing Strategy

Are you able to analyse your customer data and behaviours across all channels? Are you able to send the right message, at the right time, and using the right channel to each and every customer or prospect?

In a recent survey we found that only 29% of the companies are able to analyse their customer data and behaviours across all channels and only 32% are able to send individualised campaigns.

But your customers are expecting more. They want the right message at the right time via the right channel. These customer-driven dynamics in a hype ...

To access the Whitepaper