The omnichannel commerce playbook

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While many businesses consider an omnichannel experience to be one of their top priorities, only 6% of retail and brand professionals ‘strongly agree that their internal teams share common omnichannel strategy success goals.’ However, there are some key areas where your business can set shared goals to support the transformation from multichannel to omnichannel. Read this Forrester playbook to learn why you need a single enterprise-level view of the customer, seamless customer engagement, anywhere, anytime fulfilment, and product and pricing parity.

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Provider: Oracle Corporation UK Ltd.   |   Size: 302 KB   |   Language: English