Internet companies and Social Network businesses are changing rapidly and this creates new challenges for marketers. Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, are critical requirements to ensuring effective consumer engagement.

You need to find innovative ways to engage with and influence your customers’ preferences, in particular while being able to reach them anywhere and anytime. It is important to be able to identify communications channels that are cost effective and guarantee the best response rates. Given the global nature of the online world you also need to take channel scalability and global reach into consideration.

Today there is no technology that has greater global reach and plays a more personal role in our lives than the mobile phone. This makes mobile handsets a unique channel to engage with customers.