The Power of Global Mobile Customer Engagement for Internet Companies and Social Media Networks
Internet companies and Social Network businesses are changing rapidly and this creates new challenges for marketers. Choosing the best way to communicate with your customers, within budget, and with the ability to measure ROI, are critical requirements to ensuring effective consumer engagement.
You need to find innovative ways to engage with and influence your customers’ preferences, in particular while being able to reach them anywhere and anytime. It is important to be able to identify communications channels that are cost effective and guarantee the best response rates. Given the global nature of the online world you also need to take channel scalability and global reach into consideration.
Today there is no technology that has greater global reach and plays a more personal role in our lives than the mobile phone. This makes mobile handsets a unique channel to engage with customers.
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How to unlock the European E-Commerce market
The growing trend towards globalization has arrived at the online shopper: 57% said they have recently conducted cross-border shopping online (Shopify, 2017). According to Accenture (2017) cross-border online shopping is supposed to grow by 29.3% annually and its share of total global e-commerce is estimated to reach 29.2% in 2020.
Nowadays, online merchants need to align their shop’s offer to global markets, in order to keep up with their competitors in international, cross-border e-commerce. The customer experience plays a central role: 75 ...
Vendor Landscape: Product Information Management (PIM), Q3 2017
Forrester’s Landscape Overview Of 17 Providers
Digital business professionals use product information management (PiM) solutions to bring products to market in a fraction of the time that it has taken in the past. PiMs eliminate thousands of spreadsheets posing as repositories of siloed content. Furthermore, they automate how brands distribute content to thousands of resell channels and allow retailers to onboard and govern content that hundreds of suppliers provide to them. this report introduces digital business leaders to the modern PiM l ...
The Business-Critical Impact of Experimentation
Today's fast-paced digital marketplace has made it difficult for organisations to measure their marketing ventures based on business growth alone. Experimentation within companies has emerged as a valuable way to test, iterate, and ultimately double-down on the tactics that are most impactful. This report outlines some of the key insights and benchmarks regarding experimentation, based from a survey of over 130 leading retail executives.
Including how:
- Experimentation is driving growth for retailers
- Early adopters are reaping major d ...
A Culture of Success: Adopting Experimentation in the Travel Industry
Experimentation is swiftly becoming an increasingly successful marketing method within the travel industry. This helps improve the overall customer travel experience - from customer service, to email marketing, to product development, and more. This survey report reveals valuable insight into over 90 leading executives in the travel industry, exploring how experimentation has transformed their key business initiatives.
Featuring information on:
- How adopting a testing culture drives growth
- Where experimentation is most impactful in th ...
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