Mobile Customer Engagement and the Rise of the App-Based Banking Landscape

Thumb original mobile customer engagement and the rise of the app based banking landscape

Traditionally SMS-based services have been the mainstay of mobile banking, but this has changed in developed markets with the advent of smartphones and the rise of the app economy. As mobile apps become ever more sophisticated, mobile banking is being touted as a more convenient alternative to online banking. The Bank of America was one of the first banks to catch on to mobile banking. Its iPhone app lets its customers pay bills, transfer funds and locate ATMs and banking centers across the country. Due to the functionalities offered by such apps, there is a high degree of confidence within the industry that they will continue to have widespread use. This trend is of course associated closely with Smartphone adoption. While Smartphone adoption is well documented, what is significant is the use of SMS based communications channels do not require Smartphones and can also deliver quite sophisticated interaction options for end consumers. As such mobile messaging represents an excellent complement to app based mobile banking services, particularly in markets where Smartphone penetration continues to lag, such as Latin America, Africa and other developing regions.

View Whitepaper
Tata communications logo
Provider: Tata Communications (UK) Ltd   |   Size: 487 KB   |   Language: English
Keep Reading:
Connectyourworld cover

Connect your world with IZOTMSDWAN Powered by Cisco®

You can rely on the partnership of two Gartner Magic Quadrant leaders - Tata Communications and Cisco - to deliver a resilient and holistic integrated managed service framework with unified SLAs and extensive expertise across industries globally. Together we help you build the most sophisticated, secure, and intelligent network transformation platform, for your digital business. ...

To access the Infographic
Izo sdwan powered by cisco   brochurecover

IZOTMSDWAN Powered by Cisco®

Do you ever feel that your network simply isn’t capable of connecting all your users? Do you worry about network security? Now, a solution brought to you by two global Gartner Magic Quadrant leaders means you can connect any user, any end-point and any application, securely both on premises and in the cloud.
Globally renowned network service provider, Tata Communications, has expanded partnership with another world leader, Cisco®, to deliver a powerful SDWAN solution. Underpinned by our MPLS and Internet backbone, with service availability in ...

To access the Whitepaper
Thumb original tei study ibm automation for dig biz sccs final 54023754usen

The Total Economic Impact Of The IBM Automation Platform For Digital Business

IBM commissioned Forrester Consulting to examine the potential ROI enterprises may realize by implementing the IBM Automation Platform for Digital Business. The purpose of this Total Economic Impact (TEI) study is to provide readers with a framework to evaluate the potential financial impact of the IBM Automation Platform for Digital Business on their organizations.

Cost Savings And Business Benefits Enabled By IBM’s Automation Platform. ...

To access the Whitepaper
Thumb original vmware remote first research final

The New Remote Work Era: Trends in the Distributed Workforce

Thanks to improvements in digital workspace technology over the past several years, distributed workforces—with all their benefits—became an increasingly viable option for businesses. But despite the promise of cost savings, business agility, and employee flexibility, leadership inertia and fears thwarted most widespread attempts at this paradigm shift.

Would employees stay on task outside a physical office space? Would company culture survive? As we’ve come to see, these fears—while understandable—were unwarranted.

With an accelerated cr ...

To access the Whitepaper
Thumb original the total economic impact of slack for technical teams

The Total Economic ImpactTM Of Slack For Technical Teams

Slack commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) companies may realize by deploying Slack Plus or Slack Grid. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Slack on their organizations.

...

To access the Whitepaper