The Digital Retailer: Unlocking New Business Value with Digital Technology

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Never before have retailers faced so much change. Global digitalization changes the way customers are interacting and puts pressure on the traditional retail model, but it also offers huge opportunities for retailers to gain market share in this new environment. The borders between brick and click are blurring and customers always choose the experience with the least friction. We are already seeing the use of breakthrough technologies such as artificial intelligence, blockchain, and the Internet of Things in stores, enabling retailers to optimize their business processes and driving a frictionless experience of their customers.

The future of shopping will be defined by front-runners who can adopt innovative technologies to create compelling, personal, and robust experience.

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Date: 4 September 2018, 0:00 am   |   Provider: SAP   |   Size: 3.95 MB   |   Language: English
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