Guide pour construire vorte set de technologies marketing

Thumb original 160219b the guide to building your marketing technology stack v4 fr

Les équipes marketing innovantes font confiance aux solutions Oracle Marketing Cloud pour créer de l’engagement, orchestrer les expériences, associer les données et optimiser les interactions qui attirent et fidélisent les clients. Ces solutions associent le marketing multicanal, le marketing de contenu et le marketing social à la gestion des données et à l'activation dans un environnement apprécié́ des équipes marketing et favorisant la collaboration avec les métiers et l’IT.

View whitepaper
Date: 7 June 2018, 0:00 am   |   Provider: Oracle Corporation UK Ltd.   |   Size: 1.97 MB   |   Language: French
This may interest you too:
Thumb original res139393

Vendor Landscape: Product Information Management (PIM), Q3 2017

Forrester’s Landscape Overview Of 17 Providers

Digital business professionals use product information management (PiM) solutions to bring products to market in a fraction of the time that it has taken in the past. PiMs eliminate thousands of spreadsheets posing as repositories of siloed content. Furthermore, they automate how brands distribute content to thousands of resell channels and allow retailers to onboard and govern content that hundreds of suppliers provide to them. this report introduces digital business leaders to the modern PiM l ...

To the download
Thumb original opt wbr retail report v2

The Business-Critical Impact of Experimentation

Today's fast-paced digital marketplace has made it difficult for organisations to measure their marketing ventures based on business growth alone. Experimentation within companies has emerged as a valuable way to test, iterate, and ultimately double-down on the tactics that are most impactful. This report outlines some of the key insights and benchmarks regarding experimentation, based from a survey of over 130 leading retail executives.

Including how:

- Experimentation is driving growth for retailers
- Early adopters are reaping major d ...

To the download
Thumb original wbr report travel p1r5

A Culture of Success: Adopting Experimentation in the Travel Industry

Experimentation is swiftly becoming an increasingly successful marketing method within the travel industry. This helps improve the overall customer travel experience - from customer service, to email marketing, to product development, and more. This survey report reveals valuable insight into over 90 leading executives in the travel industry, exploring how experimentation has transformed their key business initiatives.

Featuring information on:

- How adopting a testing culture drives growth
- Where experimentation is most impactful in th ...

To the download
Thumb original econsultancy report  the new marketing reality

The New Marketing Reality

The New Marketing Reality report, produced by Econsultancy in association with IBM Watson Marketing, is based on a survey of more than 1,000 marketing, digital and ecommerce professionals.

There can be no doubt that marketers are keen to embrace new platforms and technologies to help them drive growth. Sadly, it would appear that there is still a gap between those goals and the methods they have at their disposal to achieve them.

The challenge is that while new technologies and the data that underpins them have the potential to create a ...

To the download
Thumb original instantevolutionwp

Instant evolution in the age of digitization

It’s easy to underestimate how far we’ve come in such a relatively short space of time, and how much the world has changed thanks to the age of digitization. As fast moving consumers we demand self-service in everything we do. We shop around online before we buy, move funds around instantaneously and expect everything to happen at the touch of a button – speedily, efficiently and reliably. But that digitized world we now live in puts ever-increasing levels of pressure on businesses to deliver what we want, when we want it.

The challenge for ...

To the download