The growing trend towards globalization has arrived at the online shopper: 57% said they have recently conducted cross-border shopping online (Shopify, 2017). According to Accenture (2017) cross-border online shopping is supposed to grow by 29.3% annually and its share of total global e-commerce is estimated to reach 29.2% in 2020.
Nowadays, online merchants need to align their shop’s offer to global markets, in order to keep up with their competitors in international, cross-border e-commerce. The customer experience plays a central role: 75% of all companies consider the improvement of the customer experience their top priority in 2018 (Morgan, 2017). When facing the international expansion of one’s online shop, it is essential to create local relevance for the respective customer in the target market.
This whitepaper examines the three steps that help you create an extraordinary customer journey and describes why delivery is a key component of the customer experience.View whitepaper
Forrester’s Landscape Overview Of 17 Providers
Digital business professionals use product information management (PiM) solutions to bring products to market in a fraction of the time that it has taken in the past. PiMs eliminate thousands of spreadsheets posing as repositories of siloed content. Furthermore, they automate how brands distribute content to thousands of resell channels and allow retailers to onboard and govern content that hundreds of suppliers provide to them. this report introduces digital business leaders to the modern PiM l ...
Today's fast-paced digital marketplace has made it difficult for organisations to measure their marketing ventures based on business growth alone. Experimentation within companies has emerged as a valuable way to test, iterate, and ultimately double-down on the tactics that are most impactful. This report outlines some of the key insights and benchmarks regarding experimentation, based from a survey of over 130 leading retail executives.
- Experimentation is driving growth for retailers
- Early adopters are reaping major d ...
Experimentation is swiftly becoming an increasingly successful marketing method within the travel industry. This helps improve the overall customer travel experience - from customer service, to email marketing, to product development, and more. This survey report reveals valuable insight into over 90 leading executives in the travel industry, exploring how experimentation has transformed their key business initiatives.
Featuring information on:
- How adopting a testing culture drives growth
- Where experimentation is most impactful in th ...
Mehr Umsatz im B2B durch Display Marketing – geht das? Diese Frage ist in Zeiten von...