Account-Based Marketing - The Art of the Start

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Account-Based Marketing (ABM) offers many promises around customer growth and retention. While not a new concept, both data-driven marketing approaches and new marketing tools have given ABM a resurgence of late, making it a practical approach for any sized organization. To be successful, ABM programs call for careful data-driven planning, execution and monitoring. These require a solid data foundation in order to drive the most success with a focus on the right accounts.

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Date: 7 May 2018, 0:00 am   |   Provider: Dun & Bradstreet   |   Size: 2.6 MB   |   Language: English
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