Experimentation is swiftly becoming an increasingly successful marketing method within the travel industry. This helps improve the overall customer travel experience - from customer service, to email marketing, to product development, and more. This survey report reveals valuable insight into over 90 leading executives in the travel industry, exploring how experimentation has transformed their key business initiatives.
Featuring information on:
- How adopting a testing culture drives growth
- Where experimentation is most impactful in the customer journey
- How travel organisations are allocating their investments
Forrester’s Landscape Overview Of 17 Providers
Digital business professionals use product information management (PiM) solutions to bring products to market in a fraction of the time that it has taken in the past. PiMs eliminate thousands of spreadsheets posing as repositories of siloed content. Furthermore, they automate how brands distribute content to thousands of resell channels and allow retailers to onboard and govern content that hundreds of suppliers provide to them. this report introduces digital business leaders to the modern PiM l ...
It’s easy to underestimate how far we’ve come in such a relatively short space of time, and how much the world has changed thanks to the age of digitization. As fast moving consumers we demand self-service in everything we do. We shop around online before we buy, move funds around instantaneously and expect everything to happen at the touch of a button – speedily, efficiently and reliably. But that digitized world we now live in puts ever-increasing levels of pressure on businesses to deliver what we want, when we want it.
The challenge for ...
How loyal are your most loyal customers?
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities.
No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience.
How can you use data and analytics to recognize your best customers across channels and know exactly where they a ...
Are you able to analyse your customer data and behaviours across all channels? Are you able to send the right message, at the right time, and using the right channel to each and every customer or prospect?
In a recent survey we found that only 29% of the companies are able to analyse their customer data and behaviours across all channels and only 32% are able to send individualised campaigns.
But your customers are expecting more. They want the right message at the right time via the right channel. These customer-driven dynamics in a hype ...
7 Creative Email Marketing Campaigns That You Can Implement Today
When was the last time you came across an email marketing campaign that got your attention?
While 64% of marketers rate email marketing as the most effective channel, we all see how open rates and click through rates are dropping. To grab our customers' attention with email marketing today, we need to be more creative and use advanced platforms to deliver individualized, well crafted, email marketing campaigns.
To help you set your creativity free, we put together 7 exam ...
Anyone can be a data protection expert by using the Operations Center! Even with thousands of...