Today's fast-paced digital marketplace has made it difficult for organisations to measure their marketing ventures based on business growth alone. Experimentation within companies has emerged as a valuable way to test, iterate, and ultimately double-down on the tactics that are most impactful. This report outlines some of the key insights and benchmarks regarding experimentation, based from a survey of over 130 leading retail executives.
- Experimentation is driving growth for retailers
- Early adopters are reaping major dividends
- You stack up against your peers
Experimentation is swiftly becoming an increasingly successful marketing method within the travel industry. This helps improve the overall customer travel experience - from customer service, to email marketing, to product development, and more. This survey report reveals valuable insight into over 90 leading executives in the travel industry, exploring how experimentation has transformed their key business initiatives.
Featuring information on:
- How adopting a testing culture drives growth
- Where experimentation is most impactful in th ...
Forrester’s Landscape Overview Of 17 Providers
Digital business professionals use product information management (PiM) solutions to bring products to market in a fraction of the time that it has taken in the past. PiMs eliminate thousands of spreadsheets posing as repositories of siloed content. Furthermore, they automate how brands distribute content to thousands of resell channels and allow retailers to onboard and govern content that hundreds of suppliers provide to them. this report introduces digital business leaders to the modern PiM l ...
The New Marketing Reality report, produced by Econsultancy in association with IBM Watson Marketing, is based on a survey of more than 1,000 marketing, digital and ecommerce professionals.
There can be no doubt that marketers are keen to embrace new platforms and technologies to help them drive growth. Sadly, it would appear that there is still a gap between those goals and the methods they have at their disposal to achieve them.
The challenge is that while new technologies and the data that underpins them have the potential to create a ...
Mehr Umsatz im B2B durch Display Marketing – geht das? Diese Frage ist in Zeiten von...