Today's fast-paced digital marketplace has made it difficult for organisations to measure their marketing ventures based on business growth alone. Experimentation within companies has emerged as a valuable way to test, iterate, and ultimately double-down on the tactics that are most impactful. This report outlines some of the key insights and benchmarks regarding experimentation, based from a survey of over 130 leading retail executives.
- Experimentation is driving growth for retailers
- Early adopters are reaping major dividends
- You stack up against your peers
The growing trend towards globalization has arrived at the online shopper: 57% said they have recently conducted cross-border shopping online (Shopify, 2017). According to Accenture (2017) cross-border online shopping is supposed to grow by 29.3% annually and its share of total global e-commerce is estimated to reach 29.2% in 2020.
Nowadays, online merchants need to align their shop’s offer to global markets, in order to keep up with their competitors in international, cross-border e-commerce. The customer experience plays a central role: 75 ...
Forrester’s Landscape Overview Of 17 Providers
Digital business professionals use product information management (PiM) solutions to bring products to market in a fraction of the time that it has taken in the past. PiMs eliminate thousands of spreadsheets posing as repositories of siloed content. Furthermore, they automate how brands distribute content to thousands of resell channels and allow retailers to onboard and govern content that hundreds of suppliers provide to them. this report introduces digital business leaders to the modern PiM l ...
The first and most obvious phase of digital transformation, the digitalisation of services, has...