4 Stages to Better Marketing Performance

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Today’s elite marketers both do marketing and run marketing. They are highly analytical — planning, measuring and proactively managing their marketing investments to ensure they are hitting their revenue target year on year. They are focused on their performance. And they have complete control and visibility over their marketing spend. Knowing where their marketing dollars have the greatest impact, they can adjust and reallocate as needed to ensure they are on track for success.

Becoming an elite marketer requires real work behind the scenes so you can dominate in the playing field. It may sound like a big task, but no matter what stage you’re at you can steadily up your game by following the “4 Stages to Better Marketing Performance.”

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Date: 15 February 2017, 23:00 pm   |   Provider: IBM United Kingdom Limited   |   Size: 1.67 MB   |   Language: English
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