Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Website Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen zu 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Warenkorbabbrecher zu einem erneuten Besuch zu überreden, ist nur ein Teil des Puzzles. Dieses Whitepaper erklärt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen und automatisiert umsetzen können. Mit Hilfe einer Revenue Recovery Strategie werden Kunden nachhaltig gebunden und der ROI maximiert.View Whitepaper
How to set goals, organize teamwork, and measure success
Step 1: Set the stage
A lack of clear direction is a common cause of project inefficiency. If you’re building a website or planning an event, for example, you need to visualize the end result and work out how you’re going to get there. Without tangible goals, people procrastinate or spend time on non-essential tasks.
Step 2: Plan – but stay flexible
As anyone who has ever managed a project will know, plans evolve. Whether it’s the scope of the project or the timeframe, change ...
How the right strategy can increase your reach.
Which channels to implement for maximum effect.
And why content marketing will survive beyond the „post-content era“.
Find out in this exclusive B2BMG E-Book for free ...
How loyal are your most loyal customers?
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities.
No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience.
How can you use data and analytics to recognize your best customers across channels and know exactly where they a ...
Are you able to analyse your customer data and behaviours across all channels? Are you able to send the right message, at the right time, and using the right channel to each and every customer or prospect?
In a recent survey we found that only 29% of the companies are able to analyse their customer data and behaviours across all channels and only 32% are able to send individualised campaigns.
But your customers are expecting more. They want the right message at the right time via the right channel. These customer-driven dynamics in a hype ...
7 Creative Email Marketing Campaigns That You Can Implement Today
When was the last time you came across an email marketing campaign that got your attention?
While 64% of marketers rate email marketing as the most effective channel, we all see how open rates and click through rates are dropping. To grab our customers' attention with email marketing today, we need to be more creative and use advanced platforms to deliver individualized, well crafted, email marketing campaigns.
To help you set your creativity free, we put together 7 exam ...
As global enterprises continue to face increasing complexity and market volatility, procurement...