The Internet of Things: Marketing’s Opportunities and Challenges

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The Internet of Things (IoT) – devices and sensors connected to computing systems and networks – has received enormous attention in the last few years. The attention is due, in part, to the proliferation of connected devices, from about a million in the early 1990s to more than five billion today.1 In addition, the technology for connecting the devices has become more affordable and easier to integrate.

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Date: 16 June 2016, 14:03 pm   |   Provider: SAS Institute GmbH   |   Size: 1.04 MB   |   Language: English
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