The Connected Vehicle: Big Data, Big Opportunities

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Connected cars will outpace population growth for the next 10 years

For more than a century, the automobile industry has been a hotbed of innovation. Now, in its second century, the pace of innovation is accelerating. Connected vehicle technology is standard in many new cars. Semi-autonomous driving is a reality, with advanced driver-assistance systems enabling greater safety than ever, and fully autonomous cars are coming into service.

IHS Automotive forecasts that there will be 152 million actively connected cars on global roads by 2020. The combination of new car features and aftermarket devices could mean nearly 2 billion connected cars on the world’s roadways by 2025.

Conservative estimates from IHS Automotive state the average car will produce up to 30 terabytes of data each day.
Hidden in the data are valuable clues regarding the performance and health of the vehicle (e.g., how, when and where the vehicle is driven; the driver’s driving style and preferences, and much more).

Only by analyzing the data can you reveal meaningful connections, trends and patterns that can help provide a better driver experience and improve vehicle quality and reliability. The result is a stronger competitive position and new revenue opportunities.

The opportunities from analyzing connected car data are numerous. We’ve arranged them into six categories, shown in Figure 1. Now let’s explore these opportunities to use connected car data to achieve new levels of customer loyalty, efficient operation and revenue growth.

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Date: 16 June 2016, 13:59 pm   |   Provider: SAS Institute GmbH   |   Size: 1.4 MB   |   Language: English
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