Are you able to analyse your customer data and behaviours across all channels? Are you able to send the right message, at the right time, and using the right channel to each and every customer or prospect?
In a recent survey we found that only 29% of the companies are able to analyse their customer data and behaviours across all channels and only 32% are able to send individualised campaigns.
But your customers are expecting more. They want the right message at the right time via the right channel. These customer-driven dynamics in a hyper-connected world require marketing beyond personalisation. It requires moving from personalised to individualised, and from siloes to an integrated marketing approach.
Read this paper to learn:
• How to move from a siloed approach into an integrated digital marketing approach
• How to integrate your insights to get a holistic view of your customer
• 4 use cases to get you started with omni-channel digital marketing
• The full results of our international survey around omni-channel digital marketing
7 Creative Email Marketing Campaigns That You Can Implement Today
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While 64% of marketers rate email marketing as the most effective channel, we all see how open rates and click through rates are dropping. To grab our customers' attention with email marketing today, we need to be more creative and use advanced platforms to deliver individualized, well crafted, email marketing campaigns.
To help you set your creativity free, we put together 7 exam ...
Despite widespread recognition of the power of real-time personalization, only a handful of companies are truly effective. So what’s the problem? While lots of people talk about marketing personalization, and some are starting to talk about real-time personalization, these terms can mean different things to different people. Some marketers may be focused more on inbound communications, others on outbound marketing, and still others may be focused on a specific channel like email or website interactions.
The truth is, many marketers focus on ...
Experimentation is swiftly becoming an increasingly successful marketing method within the travel industry. This helps improve the overall customer travel experience - from customer service, to email marketing, to product development, and more. This survey report reveals valuable insight into over 90 leading executives in the travel industry, exploring how experimentation has transformed their key business initiatives.
Featuring information on:
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The New Marketing Reality report, produced by Econsultancy in association with IBM Watson Marketing, is based on a survey of more than 1,000 marketing, digital and ecommerce professionals.
There can be no doubt that marketers are keen to embrace new platforms and technologies to help them drive growth. Sadly, it would appear that there is still a gap between those goals and the methods they have at their disposal to achieve them.
The challenge is that while new technologies and the data that underpins them have the potential to create a ...
How to set goals, organize teamwork, and measure success
Step 1: Set the stage
A lack of clear direction is a common cause of project inefficiency. If you’re building a website or planning an event, for example, you need to visualize the end result and work out how you’re going to get there. Without tangible goals, people procrastinate or spend time on non-essential tasks.
Step 2: Plan – but stay flexible
As anyone who has ever managed a project will know, plans evolve. Whether it’s the scope of the project or the timeframe, change ...
Mehr Umsatz im B2B durch Display Marketing – geht das? Diese Frage ist in Zeiten von...