Are you able to analyse your customer data and behaviours across all channels? Are you able to send the right message, at the right time, and using the right channel to each and every customer or prospect?
In a recent survey we found that only 29% of the companies are able to analyse their customer data and behaviours across all channels and only 32% are able to send individualised campaigns.
But your customers are expecting more. They want the right message at the right time via the right channel. These customer-driven dynamics in a hyper-connected world require marketing beyond personalisation. It requires moving from personalised to individualised, and from siloes to an integrated marketing approach.
Read this paper to learn:
• How to move from a siloed approach into an integrated digital marketing approach
• How to integrate your insights to get a holistic view of your customer
• 4 use cases to get you started with omni-channel digital marketing
• The full results of our international survey around omni-channel digital marketing
Experimentation is swiftly becoming an increasingly successful marketing method within the travel industry. This helps improve the overall customer travel experience - from customer service, to email marketing, to product development, and more. This survey report reveals valuable insight into over 90 leading executives in the travel industry, exploring how experimentation has transformed their key business initiatives.
Featuring information on:
- How adopting a testing culture drives growth
- Where experimentation is most impactful in th ...
How to set goals, organize teamwork, and measure success
Step 1: Set the stage
A lack of clear direction is a common cause of project inefficiency. If you’re building a website or planning an event, for example, you need to visualize the end result and work out how you’re going to get there. Without tangible goals, people procrastinate or spend time on non-essential tasks.
Step 2: Plan – but stay flexible
As anyone who has ever managed a project will know, plans evolve. Whether it’s the scope of the project or the timeframe, change ...
How the right strategy can increase your reach.
Which channels to implement for maximum effect.
And why content marketing will survive beyond the „post-content era“.
Find out in this exclusive B2BMG E-Book for free ...
Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Website Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen zu 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Warenkorbabbrecher zu einem erneuten Besuch zu überreden, ist nur ein Teil des Puzzles. Dieses Whitepaper erklärt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen und automatisiert umsetzen können. Mit Hilfe einer Revenue Recovery Strategie werden Kunden nachhaltig gebunden und der ROI maximiert. ...
It’s easy to underestimate how far we’ve come in such a relatively short space of time, and how much the world has changed thanks to the age of digitization. As fast moving consumers we demand self-service in everything we do. We shop around online before we buy, move funds around instantaneously and expect everything to happen at the touch of a button – speedily, efficiently and reliably. But that digitized world we now live in puts ever-increasing levels of pressure on businesses to deliver what we want, when we want it.
The challenge for ...
Economic progress usually goes hand in hand with technological progress. The Industrial...