The Marketer’s Guide to Building a Successful Omni-Channel Digital Marketing Strategy

Thumb original  1 teradata eb 9323 omni channel digital marketing en

Are you able to analyse your customer data and behaviours across all channels? Are you able to send the right message, at the right time, and using the right channel to each and every customer or prospect?

In a recent survey we found that only 29% of the companies are able to analyse their customer data and behaviours across all channels and only 32% are able to send individualised campaigns.

But your customers are expecting more. They want the right message at the right time via the right channel. These customer-driven dynamics in a hyper-connected world require marketing beyond personalisation. It requires moving from personalised to individualised, and from siloes to an integrated marketing approach.

Read this paper to learn:

• How to move from a siloed approach into an integrated digital marketing approach
• How to integrate your insights to get a holistic view of your customer
• 4 use cases to get you started with omni-channel digital marketing
• The full results of our international survey around omni-channel digital marketing

View whitepaper
Date: 20 May 2016, 14:54 pm   |   Provider: Teradata GmbH   |   Size: 6.7 MB   |   Language: English
This may interest you too:
Thumb original wbr report travel p1r5

A Culture of Success: Adopting Experimentation in the Travel Industry

Experimentation is swiftly becoming an increasingly successful marketing method within the travel industry. This helps improve the overall customer travel experience - from customer service, to email marketing, to product development, and more. This survey report reveals valuable insight into over 90 leading executives in the travel industry, exploring how experimentation has transformed their key business initiatives.

Featuring information on:

- How adopting a testing culture drives growth
- Where experimentation is most impactful in th ...

To the download
Thumb original pms guide to get things done part 1 wp en

Project Manager’s Guide to Getting Things Done

How to set goals, organize teamwork, and measure success

Step 1: Set the stage

A lack of clear direction is a common cause of project inefficiency. If you’re building a website or planning an event, for example, you need to visualize the end result and work out how you’re going to get there. Without tangible goals, people procrastinate or spend time on non-essential tasks.

Step 2: Plan – but stay flexible

As anyone who has ever managed a project will know, plans evolve. Whether it’s the scope of the project or the timeframe, change ...

To the download
Thumb original v06 b2b 2016018 quaterly e book summer 2016 en

How to develop a successful content strategy in five steps

How the right strategy can increase your reach.
Which channels to implement for maximum effect.
And why content marketing will survive beyond the „post-content era“.

Find out in this exclusive B2BMG E-Book for free ...

To the download
Thumb original 3 ema whitepaper revenue recovery de rgb 001

Der enorme Mehrwert von Kundenbindung gegenüber Neuakquise: So erkennen Sie aktiv Chancen, holen sich reaktiv Umsatz zurück und binden Kunden nachhaltig.

Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Website Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen zu 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Warenkorbabbrecher zu einem erneuten Besuch zu überreden, ist nur ein Teil des Puzzles. Dieses Whitepaper erklärt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen und automatisiert umsetzen können. Mit Hilfe einer Revenue Recovery Strategie werden Kunden nachhaltig gebunden und der ROI maximiert. ...

To the download
Thumb original instantevolutionwp

Instant evolution in the age of digitization

It’s easy to underestimate how far we’ve come in such a relatively short space of time, and how much the world has changed thanks to the age of digitization. As fast moving consumers we demand self-service in everything we do. We shop around online before we buy, move funds around instantaneously and expect everything to happen at the touch of a button – speedily, efficiently and reliably. But that digitized world we now live in puts ever-increasing levels of pressure on businesses to deliver what we want, when we want it.

The challenge for ...

To the download