The Marketer’s Guide to Building a Successful Omni-Channel Digital Marketing Strategy

Thumb original  1 teradata eb 9323 omni channel digital marketing en

Are you able to analyse your customer data and behaviours across all channels? Are you able to send the right message, at the right time, and using the right channel to each and every customer or prospect?

In a recent survey we found that only 29% of the companies are able to analyse their customer data and behaviours across all channels and only 32% are able to send individualised campaigns.

But your customers are expecting more. They want the right message at the right time via the right channel. These customer-driven dynamics in a hyper-connected world require marketing beyond personalisation. It requires moving from personalised to individualised, and from siloes to an integrated marketing approach.

Read this paper to learn:

• How to move from a siloed approach into an integrated digital marketing approach
• How to integrate your insights to get a holistic view of your customer
• 4 use cases to get you started with omni-channel digital marketing
• The full results of our international survey around omni-channel digital marketing

View whitepaper
Date: 20 May 2016, 14:54 pm   |   Provider: Teradata GmbH   |   Size: 6.7 MB   |   Language: English
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