Warum brauchen Marketers 2016 eine Daten-Management-Plattform?

Thumb original  3 teradata dmp guidebook german

Sammeln Sie Daten aus verschiedenen Kanälen, wie Website-Besucher, App-User und Store-Besucher und Call-Center Anfragen, aber haben Schwierigkeiten eine wirklich vollständige Sicht auf Ihren Kunden zu erhalten?

Damit sind Sie nicht allein. Tatsächlich geht es 7 von 10 Marketers so (Signal, 2015).

Mit einer DMP können Sie:
• in Echtzeit die Umsetzung Ihrer Marketing Kampagnen verfolgen
• Ihren Media Buy und Ihre kreativen Werbeaktivitäten ohne lange Vorbereitungen optimieren
• einen vollständigen 360 Grad Blick auf Ihre Kunden bekommen

Um Ihnen die Möglichkeiten einer DMP und das sich so ergebende Potential für Ihr Unternehmen vorzustellen, haben wir dieses Guidebook erstellt. Laden Sie es sich jetzt herunter, um zu erfahren, warum Sie in 2016 eine DMP brauchen und wie Sie diese erfolgreich in Ihre Organisation implementieren können.

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Date: 20 May 2016, 14:34 pm   |   Provider: Teradata GmbH   |   Size: 4.13 MB   |   Language: German
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