The who, what, where, when and how of real-time personalization
Despite widespread recognition of the power of real-time personalization, only a handful of companies are truly effective. So what’s the problem? While lots of people talk about marketing personalization, and some are starting to talk about real-time personalization, these terms can mean different things to different people. Some marketers may be focused more on inbound communications, others on outbound marketing, and still others may be focused on a specific channel like email or website interactions.
The truth is, many marketers focus on just one dimension, failing to understand the full scope of what real-time personalization means. This white paper will take you through the key questions that define all the aspects of real-time personalization that should be considered when building a marketing strategy that includes this exciting new practice.
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The New Marketing Reality
The New Marketing Reality report, produced by Econsultancy in association with IBM Watson Marketing, is based on a survey of more than 1,000 marketing, digital and ecommerce professionals.
There can be no doubt that marketers are keen to embrace new platforms and technologies to help them drive growth. Sadly, it would appear that there is still a gap between those goals and the methods they have at their disposal to achieve them.
The challenge is that while new technologies and the data that underpins them have the potential to create a ...
Real-time personalization: The next level of customer engagement
While many people talk about real-time personalization, this term can mean different things to different people. Some programs focus on inbound communications over website, mobile, call center, in-person, kiosk/ATM and other inbound channels. Others focus on outbound marketing, and still others on a specific channel such as email or website interactions.
Done right, real-time personalization can generate tremendous payback—increasing sales and revenue, enhancing online conversion, boosting average order value, driving cross-sell and upsell, ...
Project Manager’s Guide to Getting Things Done
How to set goals, organize teamwork, and measure success
Step 1: Set the stage
A lack of clear direction is a common cause of project inefficiency. If you’re building a website or planning an event, for example, you need to visualize the end result and work out how you’re going to get there. Without tangible goals, people procrastinate or spend time on non-essential tasks.
Step 2: Plan – but stay flexible
As anyone who has ever managed a project will know, plans evolve. Whether it’s the scope of the project or the timeframe, change ...
2016 Email Marketing Metrics Benchmark Study
IBM Marketing Cloud’s annual report of email marketing benchmarks is back, offering marketers 25 open, click- through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help you improve your marketing programs.
This year, you’ll find several new measures and comparisons to give you deeper insights into email performance. ...
4 Stages to Better Marketing Performance
Today’s elite marketers both do marketing and run marketing. They are highly analytical — planning, measuring and proactively managing their marketing investments to ensure they are hitting their revenue target year on year. They are focused on their performance. And they have complete control and visibility over their marketing spend. Knowing where their marketing dollars have the greatest impact, they can adjust and reallocate as needed to ensure they are on track for success.
Becoming an elite marketer requires real work behind the scene ...
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Mehr Umsatz im B2B durch Display Marketing?! Grundlagen – Herausforderungen – Best Practices
Mehr Umsatz im B2B durch Display Marketing – geht das? Diese Frage ist in Zeiten von...