Real-time personalization: The next level of customer engagement

Thumb original ov42629 e book real time personalisation

While many people talk about real-time personalization, this term can mean different things to different people. Some programs focus on inbound communications over website, mobile, call center, in-person, kiosk/ATM and other inbound channels. Others focus on outbound marketing, and still others on a specific channel such as email or website interactions.

Done right, real-time personalization can generate tremendous payback—increasing sales and revenue, enhancing online conversion, boosting average order value, driving cross-sell and upsell, and strengthening customer loyalty and lifetime value.

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Date: 8 November 2016, 13:44 pm   |   Provider: IBM Deutschland GmbH   |   Size: 654 KB   |   Language: English
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